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Offers an explanation for the appearance of a group's cohesiveness, consisting of shared emotions, motives, and meanings. It can also explain how we use fantasy-like themes to explain reality.
Trump, like many other politicians, can play off of shared fantasies and personal experiences of millions of Americans and turn that into a common message that resonates.
1) Emergence or Creation
2) Consciousness-Raising
3) Consciousness-Sustaining
4) Vision-Declining
5) Terminus
In this clip, you will see the girls talking negatively about others and even themselves, which over time has become the norm and part of being in the group.
Aristotle: Older than dirt.
5 Cannons: Only applies to speeches.
Cog. Dissonance: You're playing mind games on yourself.
Problem Integration: If you don't agree with the solution, then how are you persuaded?
Elaboration Liklihood: Which is which?
Uses and Gratification: Not even a theory
Cultivation: You better have a TV
Agenda Setting: Media thinks you're stupid