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HISTORIA

1-2013.

- In October.

-In November.

4- Thorsten Heins, the then CEO, also stepped down to give way to John Chen, the former CEO and chairman of Sybase.

RIM initially closed in the idea that not everyone wanted to write on a screen and somehow was a victim of its own success, very comfortable with his philosophy and number of customers.

In February 2009 over 50 million users and the company announced an expansion with thousands of new jobs.

Most commercial that RIM had in the market were the Curve and Pearl, with camera, good autonomy and the inevitable physical keyboard. At a higher level were the BlackBerry Bold, with the same philosophy that accompanied them to almost 2010 devised the first opponent to fight with the iPhone.

Shortly after the BlackBerry Storm, RIM teams completely tactile response had not expected that arise. Analyses were negative, especially for slower software and few possibilities. Also lacked a lack of WiFi connectivity in the first version. BlackBerry Storm was created by Verizon.

PlayBook and BlackBerry 10

The evolution of BlackBerry customers:

-2004 had two million

- 2005 were over four million

- 2006 and were more than five million.

- 2007 more than ten million customers.

- 2007 got an agreement with Alcatel-Lucent to distribute the brand in China.

The dark days

In 2003 launched the BlackBerry smartphone in Canada a black rounded mobile type and a mini keyboard with which you could receive and send text messages and email. Its shares quadrupled.

In 2005, PC World enlisted the BlackBerry 950 as one of the Big 50 Gadgets of the past 50 years. Curiously, the BlackBerry 900 ran on two AA batteries and the 950 ran an AA battery.

FODA

FUTURE CHALLENGES

Focus on business scope, strategy on 3 pillars

- security

- productivity

- communications

New mobile business platform BES12

Launch of two new mobile phones in collaboration with Foxconn

- Z3 launched in April in Indonesia

- Lower cost

- Completely aimed at companies

- Q20 is launched at year end

- Is the classic mobile phone

Financial Information

He will offer his Messenger in the coming months to

- Windows Phone

- Nokia X

- Will sell some of its buildings and grounds

- at the same time it will lease some of these local

- The company is considering leaving the mobile phone business if this continues to be unproductive.

- The company is focusing its efforts on expanding its corporate reach in investments, acquisitions and alliances.

- Within 2 years to try to change the business model of BlackBerry to services

- BlackBerry ad that will work on systems with integrated clinical enterprise Information Technology (IT) specialist health NantHealth.