Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

The Traditional Record Label

No description
by

Ron Marschall

on 27 January 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of The Traditional Record Label

Payola


Organization of a
Major Record Label
departments that make up a major record label
Marketing
Marketing Department
Art Department
Sales
Publicity Department
Artist Development
Promotion Department
A&R
Record Company President
(CEO)
Under the president of the individual label, there are vice presidents in charge of different departments
In addition, each subsidiary label also has its own president
Lets start at the top
in charge of the business of the whole company
Attitude & Rejection
Product Development
main purpose is to make sure that an artist is being played on the
responsible for getting the word out about a new or established artists
creates the overall marketing plan for every album that the record company will release
all the artwork that goes along with releasing an album
oversees the retail aspect of the record business
Artist/Band
Lucian Grainge
CEO Universal Music Group
Doug Morris
CEO Sony Music Group
Stephen Cooper
CEO Warner Music Group
Jimmy Iovine
Steve Barnett
Clive Davis
Jay Z
Artists & Repertoire
A&R people work very hands-on with the artists that they "sign."
promotes and publicizes the artists
over the course of their career.
Many record labels have come to see artists as products in recent years, some artist development departments have been renamed "Product Development."
*If you don't want to be a "one-hit-wonder," pay close attention to how the record label views this aspect of career planning.
Radio
and/or
New Media
in charge of dealing with the newer aspects of the music business
includes cover art, logos, advertisements and displays
Legal Department
responsible for all the contracts and any legal issues that arise such as lawsuits
Business Affairs
takes care of bookkeeping, payroll and general finances.
Label Liaison
serves as the link between the distribution company and the record company
2011 - Present
2011 - Present
CEO of UMG 1995-2011
2011 - Present
CEO of WMG 1994-1995
Produced "Smokin' in the Boys Room" (1973)
President of Atlantic Records 1980-1994
CEO Capitol Music Group 2012-present
President of Epic 2004-2005
Chairman of Columbia Records 2005-2012
co-founder of Interscope Records
chairman of Interscope Geffen A&M
co-founder Beats Electronics
President of Columbia 1967-1973
Founder Arista 1975-2000
CEO RCA 2002-2008
Founder Roc-A-Fella Records 1995
President Def Jam 1999-2007
The Traditional Record Label
major
>
What do Record Labels do?
Or, more precisely, what did they traditionally do?
Fund recording sessions
$$$
Manufacture Product
Distribute Product
$$$
Market Product
Advance Money for Expenses
Advise and guide artists on
their careers and recordings
managers are supposed to do this, but record companies do as well
#$%
Handle the accounting of all of the above and eventually funnel some of the left-over cash to the artist
The 4 big changes in the record business:
Recording costs have become manageable
Manufacturing and distribution costs are approaching zero
Artists no longer get big advances
Live performance is now viewed as a source of income
(the primary source of income)
Major Record Labels
"The music business is hardly even in the business of producing music anymore. At some point, it became primarily the business of selling objects—LPs, cassettes, CDs in plastic cases—and that business will soon be over."
- David Byrne, How Music Works

John Hammond
Gary Gersh
Simon Cowell


Astroturfing
Full transcript