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Social Fresh
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Transcript
Pinterest & Instagram:
Marketing Where Your Audience Looks
&
Hi. We're Andi & Sam from
Pinterest & Instagram:
Marketing Where Your Audience Looks
The
Discovery
Mindset
@luckyandi
@samosborn1
What does that mean to my business?
See Your Top Performing Images
Repins = Amplification
Traffic
Content
Millennial Women
Hashtags On Instagram
Moms Looking for Home Decor
Money!
Strategic Serendipity
Use 7 hashtags to get up to 23% more likes per photo
Top Website Pins Dashboard
Contests & Promotions
Email marketing & site merchandising
Takeaways
What's Next?
1. strategic serendipity
2. content analysis
bit.ly/piqorasocialfresh
3. engaging promotions
andi@piqora.com
sam@piqora.com
Promotions are the fastest way to go from zero to 10k followers!
Pinning when your audience is active
leads to 36% higher repins!
What does reaching people in the discovery mindset mean to my business?
On average, 2.1 million impressions
per Pinterest promotion
Piqora data: Smart Scheduler vs. manually scheduled pins
50% of website referrals happen 3.5 months after an image is pinned on Pinterest.
See more Pinterest research: piqora.com/resources
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