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PR and Customer Engagement at Coca-Cola

Thank you!

Customer Engagement

To find ways to enter consumers’ conversations with engaging and relevant brand messages.

Make People Smile -

“Hug Me”

Impressions-expressions-transaction model

Project Connect

Move to the Beat

Arctic Home campaign

Public Relations

CUSTOMER

EXPRESSION

Example – TOMS “One for One”

  • There is no business without a customer.

Outline

  • Coca-Cola Corporation Introduction
  • Public Relation
  • Customer Engagement
  • Inspiring Customer Expressions

Coca-Cola Corporation Introduction

  • Established - 1892 AD in the USA
  • Founder – Asa Candler
  • Market Share - More than 60% in Taiwan
  • Leadership In Coke - W1
  • Competitor - Pepsi

Public Relations

  • A Marketing Conversation
  • Construct Good Corporation Impressions
  • Tools – News

Word Of Mouth

Sales Promotion

Press Conference

Public Welfare Activity

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