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Toys "R" Us
104
Transcript
"Where a kid can be a kid"
Conclusion
Expanding our Demographic
- Expand product inventory to include more electronics and gadgets for young adults.
Conclusion
- Modify Online store and create software applications to help compete against wholesale and online retailers
Brand Loyalty
- Collaborate with Disney
- Reward program (Trade-in)
Advertising/Technology
- More advanced and interactive app
- Advertise to wider audience
Brand Loyalty
Solution
Who Are We?
Advertising
and Technology
- Collaboration on Personalized line of products
- Trade-In Program
Problem
Implementation
- Lack of brand loyalty
- Consumers look for the best deals
- Lack of appeal for current exclusive line
- Collaborate with Disney
- Reward Trade-In Programs
Solution
The Problem
- Integrate more software into its app.
- Broaden its methods of advertising
- Lack of Technology integration
- Marketing Strategy caters toward kids.
- More Traditional Platforms
"R" Company
Implementation
Context
-Founded in 1948 by Charles Lazarus
- Create a more interactive app with more features
- Advertise on mobile platforms and on more channels
-Decrease in sales by 2.63%
-Decrease in cash flow by 18.23%
-Highest revenue during holiday seasons.
-Currently over 1,500 locations worldwide
-"A kid can be a kid"
"R" Collaborators
-Crayola, Fisher-Price, and Mattel
-Nerf, Lego, and Hot Wheels
-Nintendo, HP, Microsoft, and Sony
"R" Competition
"R" Customers
-Parents with children ranging from ages 3-12
-Both Expecting and new mothers
-Major retail stores
-Online retailers
-Brand extension of Baby R Us
-Increased amount of customers during holiday seasons
Expanding
Our Demographic
Solution
- Expand targeted customer to include young adults
Problem
- Carry more electronics and gadgets used by young adults.
Implementation
- Create easy accessible applications and online programs
- Targeted Market
- Carry products that cater to the young adult generation.
- Wholesale stores such as: Walmart, Target, and Kmart
- Create a more complex online store to help compete with online retailers.
- Online retailers like Amazon
- Create software applications that make shopping easier.
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