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Social Media for Communicators

For social media workshop: UMAC, Albuquerque, NM- Nov, 2011
by

Beth Buchanan

on 5 September 2013

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Transcript of Social Media for Communicators

MaryBeth Coudal
mbcoudal@gmail.com
@MaryBethC

Beth Buchanan
bbuchanan@umcmission.org
@bjbuc

Contact Us
Welcome to Blogging & Social Media
So what is Social Media?
"A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content." - Andreas Kaplan and Michael Haenlein
Why do you use social media?
connect with friends/family
find lost friends
photo albums
peer pressure
Want to know what the fuss was all about
professional networking
expand my business
Keep up with news and/or trends
Information
A few things I tell people about Twitter
Choose a short username.
Include a bio and a photo.
140 characters are all you get.
Mix it up.
Do unto others..., e.g. RT, #FF.
Engage in conversation, but do not dominate it.
Use hashtags, e.g. #umc
Photo courtesy of http://socialmediaplans.com/
A few things I tell people about Facebook
"Like" and comment on people's status updates, posts, notes, photos, videos, etc.
Tag photos, people, places.
Birthdays are one of the best things about being on FB.
Status updates are limited to 420 characters.
Don't overload people's newsfeeds.
Get to know the various security settings.
A "few" general social media guidelines to remember....
1) Social media is a tool.

2) It's all about conversations and relating with others-- not a one-way street

3) Just because it is on the Internet does not make it true or free.

4) Keep it short 'n sweet.

5) Make it human but not TOO personal.

6) What you put out on the Internet remains on the Internet.

7) You get out of it what you put into it.

8) Be aware of safety/security issues.

9) Do unto others.....

10) BE YOU!

What do you want to accomplish?
Who is your primary audience?
what about....
types of topics?
types of content?
How often will you post?
Do you have specific goals?
hobbies
sports
social issues
politics
family
travel
food
Kaplan, Andreas M.; Michael Haenlein (2010). "Users of the world, unite! The challenges and opportunities of Social Media". Business Horizons 53 (1): 59–68. doi:10.1016/j.bushor.2009.09.003.
Sign in.
Listen.
Engage.
Evaluate.
Your strategic plan
sports
interviews
"quotes"
links to articles
Helpful Social Media Tools
for Communicators
Find a Community
LinkedN
Facebook
Twitter
Ning
Google+

Capture and Share a Moment
Flickr
Shutterfly
Photo Bucket
Mobyphoto
Instagram
YouTube
Vimeo

Tell Your Story
Wordpress
Blogger
Twitter

Keep Finger on the Pulse
Twitter
Tumblr
Stumbleupon
paper.li
Google Reader
Mashable.com

Stay in Touch
Skype
Oovoo
Blog
Facebook

Know Your Influence
Klout
Twitalyzer
Facebook Insights
Admire as much as you can, most people don't admire enough - Vincent Van Gogh, letter to Theo
1) Take an index card
2) Write down a question or something you expect to learn
3) Leave it on the end of the table
4) Use as many as needed
Thanks for watching
1. Think about a recent global event. How did word get out about this?

2. What made the message understandable? Relevant?

3.What was the call to action?

4. What can groups take away from this case?
Full transcript