HISTORY
BETWEEN 1593-19th CENTURY,
541 BOOKS WERE PRINTED
IN THE PHILIPPINES
professional and ethical issues
DECREASING RESOURCES
NO ORIGINAL CONTENT
The Print Media
Print
What is Print Media ?
New
Media
Portable and disposable publications printed on paper circulated as physical copies in forms we call books, newspapers, magazines and newsletters.
Philippine
Books
Magazines
Newspaper
A set of written sheets of skin or paper or tablets of wood or ivory.
1456 - The Gutenberg Bible by Johann Gutenberg.
1476 - The Caxton Press
1873 - Victorian era, novels became dominant.
1900 - Novels were widely influenced by great events.
2011 - Ebook sales outspace the hardbacks in the overall US book trade.
Monthly publications containing articles and illustrations.
1663 - Unterredungen published in Germany.
68 yrs after - The Gentleman's Magazine in England.
1944 - Seventeen
1953 - TV Guide
1954 - Sports Illustrated
1967 - New York
1972 - Ms.
1974 - People
1990 - Entertainment Weekly
1991 - Wired
First kind of print media.
Acta Diurna.
Carved on stone or metal and presented in message boards in public places such as The Roman Forum.
1556 - Notzie Scritte published in Venice.
Public Occurences by Richard Pierce in Boston.
1903 - The Daily Mirror establishes in London.
1993 - Radio Vs. Newspaper Industry.
DOCTRINA
CHRISTIANA
SUCCESSOS
FELICES
TOMAS
PINPIN
1593 ; First book printed in the Philippines
1637 ; First Philippine newsletter
First Filipino writer
THE FIRST PRINTING PRESSES WERE OWNED BY RELIGIOUS ORDERS
LA ESPERANZA
DEL SUPERIOR
GOVIERNO
1846 ; First daily
newspaper
1811 ; First real newspaper
TYPES OF
PRINT MEDIA
NEWSPAPERS
MAGAZINES
BOOKS
Most popular type of print media.
Almost available everywhere
Oldest form of print media. Not only increases our knowledge but also entertains us.
Provide detailed articles on various
topics & published weekly, monthly,
quarterly, or annually
Newsletter
Billboards
Posters
Include text and graphics to make it more appealing. Also have fixed locations and are huge in size so that it can be seen and read from a long distance
Used to show slogans, logos, or some messages and is made attractive to catch the attention of the passersby
Covers one main topic
Used as information sources,
promotional purpose, political
campaigns, or for causes
Brochures
PROBLEMS
OF THE PRINT MEDIA INDUSTRY
ADVANTAGES
OF PRINT MEDIA
Contains the details of the company, or organization, product or service. Usually given to takeaway
NEW MEDIA TAKING OVER PRINT
Solution:
INTEGRATE!
If you can't beat them, join them!
affect the Philippine press’ capacity to deliver the news and even how it defines news
Information
retainability
Tangible &
permanent
wastage of
print products
high credibility
detailed information
targeted
DISADVANTAGES
OF PRINT MEDIA
One time use
of medium
distribution
permanence
engaging
materials
dullness
requires
full attention