Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript
  • Monthly release of video clip on YouTube
  • Billboards
  • Some small promotion campaigns with usage of leaflets
  • Sponsorship of geek events
  • Special launching campaign for new energy drink
  • iPhone and Android game
  • Social media VK.com

Promotion

campaign

Distribution channel:

  • S Group through Prisma
  • Russian distributors
  • Then vending machines, night clubs etc

Pricing:

Product Info

  • Price strategy like competitors
  • 400 ml
  • 6 euro per liter
  • 2.4 euro for can
  • Package and appearance
  • Volume
  • Brand, logo and name

where to produce

  • Standardization or adaptation
  • Test before launch

Future perspective

Description of our Target

  • Legislations
  • tendency of consumption
  • Ban of energy drinks
  • What product did we have before
  • What was the proposals
  • How we would achieve them
  • Cans 250 ml (81rub/can)
  • Bottle 500ml
  • Price per liter : 324 rub

PESTLE

Competitors

  • Cans
  • 250 ml (56 rub/can)
  • 500 ml (72 rub/can)
  • price per liter : 224 rub

Political and Legal:

  • Government Regulation of Competition
  • WTO
  • Corruption
  • Centralized government decision-making
  • Ban on the production and sale of energy drinks
  • Red Bull, Burn and Adrenaline Rush are 78% of energy drink Russian market
  • Alcohol energy drinks: the shares of «Happyland» (the Red Devil brand) and Berklee Capital S.A. (the Jaguar brand) account for about 12%
  • Other 10% divided between 20 companies

Economical:

  • GDP per capita increasing
  • FDI decreased
  • Target group – middle class people, computer geeks, night club`s lovers
  • Price oriented on middle class
  • Penetration from North-West to Moscow
  • Sales will grow till reach 162.5 million litres in 2015

Social:

  • Prestigious to drink
  • The level of urbanization is high
  • Finnish products have high-quality reputation
  • Named with Latin letters
  • Distribution to clubs, sport centers, shops
  • Average consumption per person -128 ml per week in 2010
  • Political and Legal
  • Economical
  • Social
  • Technological
  • Environmental

Technological:

  • Production outside Russia- cost reduction strategy, high value brand image
  • Transportation- trucks or trails
  • Poor road and railroad connection
  • Production in cans

Environmental:

  • Production in cans- easy to recycle
  • Russian do not much care about environment
  • 250ml (75 rub/can)
  • 355ml
  • 473ml
  • Price per liter : 300 rub
  • Cans 500 ml (55 rub/can)
  • Price per liter : 110 rub

Energy Drink in Russian Market

Learn more about creating dynamic, engaging presentations with Prezi