CenCal Cosmos

Irma Jimenez

CenCal Cosmos

RA 135

Conclusion

Questions?

Promotional Mix

Target Market/Segment

Cosmo v's Competitors

Geography

• Fresno/Clovis

Demographics

• Females/Males
• Ages 4-17

Psychographics

• Youth into soccer
• Health and Wellness Lifestyles

Behavior

• Athletes
• Looking for healthy options to exercise

Recommendations

• Press Release
• Community tv shows
• Car Vinyl
• Community events

Introduction

CenCal Cosmos

• Club fee $100
• Team fee $70

Odyssey Soccer Academy

• Club Fee $1,000
• Team Fee $60

Cross Fire Futbol Club

• Club Fee $1,000
• Team Fee $55

CenCal Cosmos

• History
• Agency Mission/Vision
• Marketing Plan Goal