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"Hooters Promotional Recruitment Video"
- Hooters Girls are entertainers, NOT servers
- Mission Statement: "...provide every guest with a unique, entertaining dining experience in a fun and casual atmosphere delivered by attractive, vivacious Hooters Girls..." (Hooters LLC, 2012)
Consequence:
- 2009, class action complaint against Hooters
- Capable men were turned away by the company who explicitly stated, "males need not apply for front-of-the-house serving opportunities" (McKenzie, 2009)
- Paid a settlement fee of $3.73 million
References
Barkacs, L. L., & Barkacs, C. B. (2011). She’s not heavy, she’s my sister: does anyone really give a hoot about obesity and weight discrimination? The case of the “heavy” hooters girls. Journal of Legal, Ethical and Regulatory Issues, 14(2).
Elan, E. (2010, September 20). Hooters lawsuit raises questions about racy restaurants’ policies. Nation’s Restaurant News, 44(19), 78.
McGarrigle, Gavin. (2010, September 17). Hiring based on “sex appeal” shows we’re still in
stone Age. Straight. Retrieved from https://www.straight.com/news/gavin-mcgarrigle-hiring-based-sex-appeal-shows-were-still-stone-age
McKenzie, Liz. (2009, January 13). Man hits hooters with new sex discrimination suit. Law 360. Retrieved from http://www.law360.com/articles/82868/man-hits-hooters-with-new-sex-discrimination-suit
Media Xpozur Channel. (2012, February 12). Hooters Promotional Recruitment Video [Video File]. Retrieved from
https://www.youtube.com/watch?v=_RFdMFS8ub
Thank You
To Conclude...
- Many qualified individuals are denied jobs on the grounds of their physical attraction
- a former employee of Shark Club restaurant files human rights compliant; “companies deliberately hire staff based on looks and require their (mostly female) serving staff to wear provocative outfits complete with high heels, heavy makeup and form fitting attire” (McGarrigle, 2010).
- “you can change your experience and training level to make you an attractive candidate for a position as a server but you can’t change whether or not you are considered attractive, your gender, your skin color, and so on” (McGarrigle, 2010).
- Companies should implement formal hiring procedures such as structured interviews and focus on qualifications rather than traits
- Avoid costly law suits and negative publicity
Discriminatory Hiring Practices in Restaurants
By: J. Adubofuor, M. Akbari, A. Aslam, J. Curtis, I. Malik & C. Yan
- Largest uniform size at Hooters is small (Barkacs & Barkacs, 2011)
- 5'8 employee, weighing 132 pounds was disciplined on the fit of her uniform and was advised to join a gym so she could lose weight, improve her looks and fit into the XS outfit she and other Hooters Girls are required to wear (Elan, 2012)
- 70% of customers are males and they like to see girls in a fit/slim body
- Gender Discrimination
- Weight Discrimination
- Beauty bias