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Antecedent states

The Purchase task

Temporal effects

Which include the consumer's mood or amount of cash on hand.For example after the relationship brake up,the girl will buy a lot to cover her sadness.

The reason for engaging in the decision.Buying furniture for a new house, and buying daily products such as food,clothing.

For example we buy Christmas tree during December,chocolate for Easter,turkey for thanksgiving.

Social Surroundings

Examples

Including others present when a purchase decision is made.For example:ipads, iphones, cars,luxury brands.

1.The purchase task

2.Social surroundings

3.Physical surroundings

4.Temporal effects

5.Antecedent states

Physical surroundings

Depend on the environment that surrounding you. Such as buying coffee when you are tired.

Situational Influence-Examples

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