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Antecedent states
Which include the consumer's mood or amount of cash on hand.For example after the relationship brake up,the girl will buy a lot to cover her sadness.
The reason for engaging in the decision.Buying furniture for a new house, and buying daily products such as food,clothing.
For example we buy Christmas tree during December,chocolate for Easter,turkey for thanksgiving.
Including others present when a purchase decision is made.For example:ipads, iphones, cars,luxury brands.
1.The purchase task
2.Social surroundings
3.Physical surroundings
4.Temporal effects
5.Antecedent states
Depend on the environment that surrounding you. Such as buying coffee when you are tired.