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North Texas Color Guard Association

Taylor Rexrode

Updated Dec. 9, 2013

Transcript

North Texas Color Guard

Association Magazine

Who is my magazine?

Demographics:

Age: approximately 25-45
Mostly women
People with at least a high school education
Middle class income

Mission Statement

NTCA Magazine: the magazine that takes performances and puts its on the page.

It's a magazine for the color guard rookie and enthusiast, for the high school freshman or the college graduate. It is for performers everywhere and those who value the sport of the arts and the North Texas community.

The Purpose of the Magazine

About NTCA

inform program directors about:
trends in Winter Guard International
changes in rules/regulations
quality stories related to the competitive groups

The magazine should be known for:

up-to-date information regarding WGI trends and rules,
in-depth profiles/articles on performers, visiting clinicians and productions for each competing unit

a non-profit organization that supports color guard groups in North Texas through their competitive winter seasons
acquires competition facilities and judges according to Winter Guard International standards
gives away scholarships for students
hosts solo/ensemble competitions

About the Magazine

Production

produced three times a year:
pre-season issue
rules/regulations
theme patterns
and successes from year's past at the local and national level
new faces
early season issue
show themes
important dates for clinics
human interest about performers
schools going to compete nationally
end of season issue
ending scores, promotions
groups competing at WGI

The North Texas Color Guard Association (NTCA) Magazine is a trade publication sent to directors and instructors of high schools and independent organizations enrolled with NTCA.
paid for by enrollment/membership fees
It is also available for parents to purchase at competitions as supplements to each school's production.