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Competitors: Any person or entity which is a rival against another. In business, a company in the same industry or a similar industry which offers a similar product or service (Robbins and Bergman 1968, 81).
Competitors: Pepsi co, Cadbury Schweppes
Distributors: F&N In 1936 coca cola gave F&N the right to distribute their product in Malaysia and Singapore. since F&N is the largest and single most experienced distributor. it makes it very hard for companies like Pepsi to find a distributor who keeps them in the market (‘F&N coca cola’, January 26, 2005)
Reference List
Suppliers: 3 main things give coca cola a competitive edge when it comes to suppliers: 1.Strategic Supplier Partner ship
2.Information Sharing
3.Internal Lean Practices
(Gilaninia,Chirani,Ramezani,&Mousavian)
Market Share; Coca Cola 50%, Pepsi co. 21%, cadbury Schweppes 7%
Product Portfolio: Coca Cola, Fanta, sprite Minute Maid, kinley etc..
Opportunities
Increasing demand for healthy food
and beverages
Bottled water consumption
growth (Jurevicius 2013)
PROVIDE BETTER SERVICES TO CUSTOMER
provide support to smaller
customers
Introduction
The coca cola company is an American Multinational which the largest non alcoholic beverage distributor in the world with its flagship product Coca Cola which was created by a pharmacist in 1886. The company itself was incorporated in 1892. (Coca-cola2006)
Since its inception coke has managed to increase its portfolio and enteredt new product markets and now currently acts ad the largest beverage company in the world. (Our company 2014)
Task Environment Definition: External environment of an organization which affects its ability to reach business goals. Any business or consumer with direct involvement with an organization may be part of the task environment (Samsons and Daft 2009, 86)
Coca-cola: 2006 company profile edition 1: Competitor analysis. (2006). (). Bromsgrove: Aroq Limited. Retrieved from http://search.proquest.com/docview/212475418?accountid=10382
Gilaninia, S., Chirani, E., Ramezani, E., & Mousavian, S. J. (2011). The impact of supply chain management practices on competitive advantage. Interdisciplinary Journal of Contemporary Research in Business, 3(6), 577-587. Retrieved from http://search.proquest.com/docview/907119081?accountid=10382
Jurevicius, 2013. SWOT Analysis of Coca Cola. http://www.strategicmanagementinsight.com/swot-analyses/coca-cola-swot-analysis.html
Robbins, Steven and Bergman Rolf. 1968. Foundation of management 2nd edition. Pearson Education Australia.
Samson, Danny and Daft L. Richard. 2009. Fundamental of management 3rd Asia Pacific Edition. Cengage Learning Australia PTY Limited.
Coca Cola Journey. 2014. “Our company” Accessed on May 5,http://www.coca-colacompany.com/our-company/?WT.cl=1&WT.mm=top-left-menu3-about-red_en_US