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LinkedIn Basics & Advanced
15
Verify - Not a Robot
Joining Other Groups
- Joining Groups allows you to connect with any other person within that group
Searching Alumni
- A great way to get easily noticed
Creating an Account
www.linkedin.com
Questions?
Continue to follow process...
Connect with SUNY Potsdam and Alumni
Search Jobs
Next up....ADVANCED LinkedIn!
Searching is Key!
Why LinkedIn?
Confirm and Connect
94% of recruiters admitted to using LinkedIn
to view potential job candidates
48% admitted to using ONLY LinkedIn
84% of recruiters have hired through LinkedIn
It's kind of a big deal.
Create an Informative Headline
LinkedIn Advanced
Short and memorable
- "Marketing student seeking summer internship."
- "Soon to be graduate seeking entry-level position with accounting firm."
- Connecting with SUNY Potsdam
- Join SUNY Potsdam Alumni Group
- Starting Conversations - Networking
- Search Jobs
In Summary...
LinkedIn Basics
What's Your Brand: The 4 P's of Branding
Create a Headline
Plugged-In: be where the employers and the recruiters are.
Connect, Connect, Connect!
Proactive: take the initiative - Reach
out and say Hi!
4 P's
Update Regularly!
What are you saying?
- Why LinkedIn?
- Creating an account
- Creating a Basic Profile
Professional: comment on discussions, show people that You know what You know.
Add a photo: Make it professional!
Collect Recommendation!
Personal: It's OK to show people a little bit about who you are
Share examples of your work!
Use Keywords in the Summary!
career@potsdam.edu
Basic and Advanced
Connect with alumni
Give a reason to connect: Do not use standard messages!
Play up mentorship, down play "I wanna job"