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Nike Company Analysis
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Nike Company Analysis
By:
Jason Dresker
Leonardo Rodriguez
Joseph Ochoa
Edith Lopez
Olivia Hernandez
Derek Huck
Marketing Analysis
Introduction
- Nike attributes, benefits, and values
- Nike+Fuelband
- Nike Targets Athletes
- How they Distribute their Products
- Nike's Competitors
- Nike uses Innovation to Grow
- Bill Bowerman and Phil Knight
- Jeff Johnson and the NIke name
- 1964 and 1971
- #1 shoe and apparel company
- Company Mission
Financial Analysis
Nike: Adidas:
Liquidity Ratios
Current Ratio - 2.72 1.68
Quick Ratio - 1.71 1.10
Profitability ratios
Gross Margin 2014-15 - 44.8% 47.7
Net profit margin 2014-15 - 10.6% 3.35
Return on equity 2014-15 - 24.5% 8.53
Efficiency ratios
Inventory Turnover: 3.90 3.14
Receivable Turnover: 9.10 6.54
Asset Turnover: 1.60 1.22
Leverage Ratios
Debt Ratio- 40% 53
Long-term debt to equity- 9% 33
Management
- Key Managers
- Corporate Mission
- Employee Benefits
- Social Responsibility
- Attributes Sought in Employees
Conclusion
- Great company to work for
- Good company to invest in
- Innovative
- Great brand
- High Quality Products
- Best in the Business