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Tweeting @ the Library

Using social media to engage patrons, & why & how to start tweeting with a library-specific account. (I tweet for the Journalism Library at Columbia University, primarily to share resources, search tips, and answer reference questions.)
by

Starr Hoffman, PhD, MLS, MA

on 21 October 2014

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Transcript of Tweeting @ the Library

Some Twitter Tools
Analyzing Statistics
What content
is RT/favorited?
What does your audience
connect with
?
What
times
are they most engaged?
Most effective
hashtags
?
What
links
are clicked?
Who are your
most engaged
followers?
Unanticipated audience, new users
Archive/script your feed


Best Practices
Twitter Basics
RT, MT, HT/via
Favorite
Mention:
Direct message
Hashtags
#FF
<3
FTW
Why use Twitter?
Connect with students
Short, frequent updates
Personality to library's online presence
Reference
Promote events
Link to other content
Blogs, research guides
Reading posts..............
Scheduling...................
Link shortening............
Lists.............................
Follower activity, etc....
Analyzing statistics......
Auto-post to/from.........

Mobile apps..................
Frequently
, not overwhelmingly
Specialized hashtag? (#cuj15)
Target
content!
Mindful of followers' perspective (RT)
Schedule tweets
When are followers
active?
Use
hashtags

Search
for users

(keywords, hashtags)
Set up notifications
Twitter ID
= contact info
Post in research guides, profiles, biz cards
Audience

awareness

How you use Twitter
Linking & Using Other Social Media
Consider what content to
repurpose
Specific
purpose
for each
platform
:
Blog (in-depth topics)
Facebook (alumni)
Instagram (events, "humanizing")

Tweeting @ the Library:
Engaging students through social media
Engaging Students (What I Tweet)
Updates
Instruction session "handouts"
FAQs
Reference
Schedule consultations
Targeted resources
RT engaging content
Relevant events (CUL, affiliates)
My schedule
Humorous observations

#
@artgeeklibraria
Hey, how are you?
.@JournalismLib
This is a great website for...
("for the win")
#cuj15 #StudioAtButler #infoviz #DataMondays
(Follow Fridays; a recommended person to follow)
(retweet, modified tweet, hat tip)
@
vs
.@
@
#
RT
bit.ly
Starr Hoffman, PhD, MLS, MA
Journalism & Data Librarian
Columbia University
Twitter (library):
@JournalismLib

Twitter (individual):
@artgeeklibraria
preso slides at: http://bit.ly/starrili14-1

Tweetdeck, HootSuite
HootSuite, Buffer
Bit.ly, HootSuite, Twitter
Twitlistmanager, Tweetdeck
Followerwonk, Buffer
Twitonomy
Wordpress, Zapier, FB,
Instagram, etc.
Twitter, HootSuite, Tweetdeck
Full transcript