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Ride free!
7. Positioning of Tesla
6. Recent developments
Model S
first own production
Model X
four wheel drive
Model 3
launch in 2017
5. Secondary Brand Association
- Co-Branding: AirBnB
5. Secondary Brand Association
- Award: Model X has been awarded the Golden Steering Wheel
- Review: Forbes called Tesla one of the most inovative brands
- Co-Branding: Daimler, Toyota, Panasonic (Gigafactory), ...
4. Brand elements
- Name: Nikola Tesla (e.g. for eponymous)
- Logo: Letter T & shield
- Slogan: "Accelerating sustainable transport"
Tesla
3. Mission
Elon Musk: "... to built a sports car as that seemed like it had the best chance of being competitive with its gasoline alternatives and then to reinvest the revenues to built further electric vehicles such as family cars ..."
2. Vision
Elon Musk: "... to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible ..."
1. History
- Founded July 2003
- Founders: Elon Musk, JB Straubel, Martin Eberhard, Marc Tarpenning, Ian Wright
- Based in Palo Alto (CAL) Silicon Valley
Reinventing out of the box
Laura Fringes, Julian Geiselhardt, Fabian Heinz, Lisa Kretz, Yi-Chieh Lee
Agenda
1. History
2. Vision
3. Mission
4. Brand elements
5. Secondary Brand Associations
6. Recent developments
7. Positioning of Tesla
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