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The researchers of this experiment manually created profiles and released it to the public. To reduce a wide variety of factors that may impact the experiment's accuracy, Facial shots were used to limit users judgement from the clothing or background setting, (income, education). The profile age was all set to 24 and Caucasian pictures were used to avoid racial biases.
A total of 230,000 male profiles, and 250,000 female profiles were collected. A computer software that automatically register the profiles as available in a given location. The software "liked" every profile within a 100 mile radius. If any profiles generated a match, we recorded the timestamps of the match and messages sent. Metadata (i.e., age, bio, number of pictures) was recorded for all profiles returned. It is worth noting that our female profiles performed fewer likes than their male counterparts. This occurred because Tinder automatically limits users with excessive numbers of matches (our female profiles accumulated matches faster than our males, c.f., §IV).
No-Pic: no pictures
Account Disabled: contained a picture stating, "Account Disabled"
Stock: photos that are usually generated pictures (screensavers, computer backgrounds
Real Pic: pictures of real life male and female volunteers
Both male and female profiles received more matches that have 3 or more real pictures
Write the primary idea of the mind map in the center. Use different color notes to differentiate between topics. Use lines and arrows to create branches that connect ideas to each other.
Tinder is a mobile dating app launched in 2012. Profiles provide minimal information including first name, age, interests, music of choice and a short bio. Tinder differs from other forms of online dating because it cuts down on detailed information such as personal characteristics.
Users make instant decisions on their person of interest by swiping left/dislike or swiping right/ like. Users decisions remain anonymous until the person of interest mutually swipes right/ like, in which both users may contact each other through test messages on the app.
Activities peak around 9:00 and 18:00. These are prime commuting hours in major cities (use Tinder to pass the time during their commute).
“63% of messages sent by men occur within 5 minutes of the match taking place. This is only 18% for women, suggesting that female users often wait to receive a message first. The median delay for sending messages is just 2 minutes for men, compared to 38 minutes for women. This could be driven by several factors, but it is well known that men often have to compete and differentiate themselves more as part of the mating ritual."
"Their efforts, however, are not always particularly emphatic. Figure 5 shows the message length distribution. The median message length sent by men is only 12 characters, compared to 122 from women. For men, 25% of message are under 6 characters (presumably “hello” or “hi”). Consequently, it is clear that little information is being imparted in opening conversations.”
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“Overall, we find that 21% of female matches send a message, whereas only 7% of male matches send a message. Thus, women who match with us are 3 times more engaged than men. This is likely driven by the sheer number of male matches. Overall, we received 8248 male matches, most of whom do not pursue interaction. In contrast, we garnered only 532 female matches, suggesting that they are more careful with whom they like and therefore consider it more worthwhile to send a message. This is rather different to other online dating services, where messages are usually the initial means of establishing interaction (without the prior need to “match”)”.