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"As we looked at the ramifications of ceasing all funding, we felt it would be worse from a practical standpoint, from a public-relations standpoint, and from a mission standpoint."
-John Hammarley, Senior Communications Adviser for Komen
No long-term response strategy
AP article was published on a Tuesday
Inconsistent Messaging
Relied instead on perceptions of public opinion *
Experimented with strategies in heat of the moment
“We want to apologize to the American public for recent decisions that cast doubt upon our commitment to our mission of saving women’s lives. The events of this week have been deeply unsettling for our supporters, partners and friends and all of us at Susan G. Komen.”
-Komen Press Release
The organization repeatedly denied criticisms that it was bowing to political pressure, failing to acknowledge the perception of its actions.
November 29, 2011
January 31, 2012
December 16, 2011
The Associated Press releases a news article that announces Komen's decision to cut funding to Planned Parenthood.
The Susan G. Komen Board of Directors makes the decision to cut $680,000 in funding to Planned Parenthood.
Susan G. Komen announces the funding decision to Planned Parenthood.
February 1, 2012
In a New York Times interview, Komen board member John Raffaelli confirms rumors of Komen's intentions to cut ties with Planned Parenthood.
February 3, 2012
February 7, 2012
Komen waited 24 hours before responding to any accusations.
February 2, 2012
Komen issues a press release reversing its decision to cut funding to Planned Parenthood, citing its new stipulation to only pull grants for organizations under criminal investigation.
August 8, 2012
Komen's Senior Vice President of Policy Karen Handel resigns after her role in the organization comes under intense scrutiny.
Komen Founder and CEO
Nancy G. Brinker releases a video statement insisting that the decision had nothing to do with Planned Parenthood or abortion politics.
Nancy G. Brinker announces she will resign as CEO once a replacement is found... she still holds the position as of December 2013.
Komen justified its decision and provided a series of excuses. CEO Nancy Brinker denied the full extent of negative coverage; press release apologized for the public's reaction.
Komen rephrased its actions to sound better and disassociated the decision from Karen Handel's controversial involvement.
Komen reversed its decision to cut funding to Planned Parenthood.
Komen's mission includes its commitment to ensure that every woman has access to healthcare as it pertains to breast health.
Cutting funding to Planned Parenthood deters PP's ability to complement Komen's mission.
Was establishing a pro-life image worth taking much-needed breast health resources away from under-served women?
Komen's communications team told senior leadership that withdrawing funding would be a mistake from a practical, PR, and mission standpoint.
Komen Stakeholders:
The leadership cut funding anyway.
Komen hired political candidates to its Board, including outspoken pro-life gubernatorial candidate Karen Handel.
Through cutting funding to the nation's largest abortion provider, Komen looked as if it was trying to position itself as a pro-life organization.