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N. W. Ayer
"A Diamonds is Forever"
Symbol of Love and Commitment
Celebrities
Royal Family
Engagement Ring
Diamond-mining monopoly in South Africa (1888)
Anglo American plc
The world's largest and most powerful diamond monopoly
Market Share: 1980s- 90%
2012- 40%
"De Beers." n.pag. Wikipedia. Web. 5 Dec 2013. <http://en.wikipedia.org/wiki/De_Beers>.
Epstein, Edward. "Have You Ever Tried to Sell a Diamond?." Edward Jay Epstein. N.p.. Web. 5 Dec 2013. <http://www.edwardjayepstein.com/diamond.htm>.
Goldschein, Eric. "The Incredible Story Of How De Beers Created And Lost The Most Powerful Monopoly Ever." Business Insider. N.p., 19 Dec 2011. Web. 5 Dec 2013. <http://www.businessinsider.com/history-of-de-beers-2011-12>.
Trex, Ethan. "Why Engagement Rings Are Made With Diamonds." mental_floss. N.p., 14 Dec 2010. Web. 5 Dec 2013. <http://mentalfloss.com/article/26619/why-engagement-rings-are-made-diamonds>.
"The Heritage of De Beers." De Beers. De Beers. Web. 5 Dec 2013. <http://www.debeersgroup.com/>.
Active in every category of industrial diamond mining
Manipulation of the international diamond market
Methods of controlling the diamond market
Diamond industry cartel
Founded in 1888 by Cecil Rhodes
Brand Name- De Beers brothers
Took over by Ernest Oppenheimer in 1927
De Beers Diamond Jewellers Ltd
The Diamond Trading Company