Sinclair Broadcast Group

Sinclair Broadcast Group

• Company has used its local station influence to push a right-leaned agenda since the presidency of George W. Bush.
• Refusal to broadcast episode of 'Nightline' devoted to listing soldier killed in action, in an effort to continue sway audiences away from John Kerry
• Sinclair aired ad in 2008 linking Barack Obama to Bill Ayers in effort to slander his name.

Sinclair plans to sell stations in eight markets to comply with ownership limits. But will maintain partnerships with these stations in New York, Chicago, and Seattle, essentially finding a loophole in the FCC rules.

The Best Group Ever

Department of Justice

• The DOJ is responsible for the enforcement of the laws and administration of justice
• The leadership for the DOJ are appointed by the President and confirmed by the senate
• The DOJ's administration and enforcement of antitrust law directly affect the efforts of the Sinclair Broadcast Group to expand market share

• UHF is not as widely used as VHF, only a portion of UHF stations are counted for towards ownership limits.
• This discount was eliminated but later reinstated by the Trump appointed FCC Chair Ajit Pai

Problems...

General risks...

As Sinclair Group has increased in notoriety, there has been backlash from other news sources

• the impact of change in national and regional economies and credit capital market
• consumer confidence
• potential impact of change in tax law
• activities of our competitors
• terrorist acts of violence/ geopolitcal events

• Currently reach and influence 39% of households in the US
• In process of acquiring Tribune Media, which would catapult their influence and household reach to 72%

• Sinclair Broadcast Group is one of the largest television broadcasting companies in the US
• Family founded and owned through public trading
• Heavily endorsed by the Trump Administration

-FCC limits the amount of viewed audience to 39% to control maximum influence by any given company

-UHF and VHF are two types for over-the-radio transmission.

Risks specific to Sinclair Group....

Industry risks...

Goal...

• the business conditions of our advertisers particulary in the automotive and service industries
• competition with other broadcast television stations, radio stations, multi-video programming distributors, internet and broadband content provider
• the performance of network and syndicators that provide us with programming content
• availability and cost of programming networks

• the effectiveness of our management
• our ability to attract maintain network advertisers
• our ability to successfully renegotiate retransmision consent agreements
• our ability to renew our FCC licenses
• our limited ability to obtain FCC approval for any future acquisitions

We must learn the key stakeholders and influence them such that they rule in our favor. We also must make sure that these updated regulations won't be scaled back by a new administration