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Works Cited List

Fashion In the 80s

Matching tracksuits

Bleached Jeans

How Did MTV make Artists popular?

Works Cited list

  • Graphics appear at beginning of video for the viewer to remember bands name, song, album
  • Thus stimulates CD sales if viewer can remember the artist they enjoy after watching their music videos (marketing strategy)
  • Visual hooks in Music videos: close up of performer, placing attractive models, associating song highlights with a visual image
  • people became more interested in celebrity gossip and pop culture after seeing a visual aspect to their music

How Did MTV Change the Music Industry?

  • Denim was extremely popular (many styles such as bleaching and dying)
  • society loved branding
  • coca cola brand, Nike vs Reebok
  • Men's clothing was snug fitting, matching sweatpants and sweatpants were popular (active wear)
  • Athletic shoes became a fashion symbol following the popular air Jordans in the late 1980s

“1980s Music: What Did People Listen To?” RetroWaste, www.retrowaste.com/1980s/1980s-music/. Bowar, Chad.

Campbell, Michael, and James Brody. Rock and Roll: an Introduction. Cengage Learning, 2009.

“Decade Profile: The 1980s.” Impact Magazine, 11 Mar. 2010, impactnottingham.com/2010/03/decade-profile-the-1980s/.

“Live Aid Concert.” History.com, A&E Television Networks, www.history.com/this-day-in-history/live-aid-concert.

“MTV, Influence Of.” Ad Age, 2 June 2004, adage.com/article/adage-encyclopedia/mtv-influence/99328/.

✳✱*

“New Wave Music Genre Overview.” AllMusic, www.allmusic.com/style/new-wave-ma0000002750. Pearson, Steve.

“Music Played in the 1980's Popular Music From the 80s.” The People History, www.thepeoplehistory.com/80smusic.html. Lew.

“Rock 'n' Roll Timeline 1980 - 1989.” DigitalDreamDoor, Digitaldreamdoor, 22 Sept. 2005, digitaldreamdoor.com/pages/best_timeline-r4.html.

“These Over-The-Top Hair Metal Bands Took Over the 80s Rock Scene.” ThoughtCo, ThoughtCo, www.thoughtco.com/what-is-hair-metal-1756185.

“TV AND RADIO | MTV's Musical Legacy.” BBC News, BBC, 1 Aug. 2001, news.bbc.co.uk/2/hi/entertainment/1465495.stm.

MTV and its Impact in the 80s

  • People started caring about the looks of the artist just as much as the music
  • MTV developed artists to be more capable of dancing, singing and filming MVs (being a all around performer)
  • MTV was the beginning of Music videos, which is a common media form nowadays
  • replaced the radio in terms of accessing music, ironically, the first music video launched was called video killed the radio star"
  • MTV introduced a corporate and marketing dimension to the world of rock'n'roll

Pop icon: Madonna

  • In the early 80s there was crisis in the music industry: bc of the increase in people recording albums, or radio tracks on to cassette, ppl were not buying records
  • Thus, MTV was launched to Market music, stimulate consumer sales in records, and create awareness for the artist
  • Launched in 1981 with the Mv for 1981: “ Video killed the radio star” by The Buggles
  • at the beginning, songs were used to enhance a film but MTV made it so that the visual element was used to enhance the song,

  • Madonna's pop tunes uses a catchy melody with trendy sounds and rhythms and skillful production
  • simple and catchy melodies in her music somewhat resembles a child's song
  • Her single “Open Your Heart” (1987)became her 10th straight top-five single, the longest series of top-five hits since The Beatles
  • her success adds a new dimension to gender equality between men and women
  • Her popularity is set by her great ability to gain attention, and a great ability to turn controversy into publicity
  • Her flashy and memorable outfits set numerous fashion trends in the 80s

Fashion in the 80s

The End Of Hair metal

  • early 80s fashion was extremely similar to 70s fashion
  • a lot of browns, tans, oranges and blocky shapes
  • velour and velvet was trendy
  • Women mainly only wore neutral colors and scarfs
  • in the mid 80s, pop stars such as Madonna and Cyndi Lauper started different fashion trends with their MVS
  • wore a lot of neon makeup, hoop earrings, bangles, sunglasses, teased hair
  • this style was extremely popular to a younger audience
  • bc of the popularity, lesser talented hair metal bands started to rise
  • Hair metal slowly transitioned to the rise of grunge music in the 1990s
  • popular band such as nirvana took up the music scene in the early 90s
  • many native hair metal bands disbanded/went on hiatus during this time

Pop Music in the 80s

New Wave Music

Technological advancements In Music

digital recording

Digital synth

  • New wave artists consist of numerous bands, small time idealist, and entrepreneurs
  • the music was a combination of dance, punk rock, alternative, synthesizers & electrical instruments
  • many one hit wonders appeared in this genre
  • significant artists: Duran Duran, Blondie, Billy Idol, the Talking Heads, and Culture Club.

History of New Wave

  • The King of Pop: Michael Jackson
  • 1982 release of album "Thriller" sold 42 million copies and stayed at number 1 for 21 weeks
  • video for Thriller in 1982 helped increase his popularity dramatically
  • Michael Jackson used MTV to promote his music, making music videos a art form.
  • he altered MTV's color (race) barrier with his album Thriller in 1982, being a hit
  • Thriller shows the use of electronic instruments in 80s pop as all sustained harmonies behind the vocals are played by synthesizers
  • many believed that no previous pop icon performed with his expression and virtuosity

  • Sony created the Walkman in 1979 which made it easy to listen to music in headphones with a cassette
  • cassettes were extremely popular bc it made music sound good (quality wise) and was easy to carry around
  • music industry launched campaign “home Taping is Killing the music”
  • People were able to record songs they heard on the radio and put it on their cassette tape to listen for free
  • One of the first portable music listening devices, similar to the MP3/I pod of the current generation.

Technologies Impact on Music in the 80s

Hair/Glam metal

SONY WALKMAN 1979

  • The Genre began in the 1970s and was popular until the mid 1980s
  • during the late 1970s punk artists that refused to go mainstream started a genre called “No wave”
  • After the 1970s, punk music became divided into post punk and new wave
  • post punk was challenging and arty whereas new wave was pure and simple
  • new wave died down in 1984 when established artists changed genres and others started targeting college and underground audiences

  • The 80s started the outbreak of synthpop which uses electronic instruments such as keyboards and synths.
  • Influenced artists such as Depeche Mode, Yazoo and Joy Division
  • digital synth took over analog synth
  • Many new recording technologies: MIDI and the birth of digital recording
  • MIDI provided a way to allow different pieces of musical technology (such as synthesisers and drum machines) to communicate and synchronise with each other

  • Hair metal music has Big hooks, melodic choruses, and a signature "monster ballad"
  • the use of guitars are very prominent and the music usually includes guitar solos
  • The signature look of hair metal bands include teased, "big" hair and makeup
  • their culture was deemed a negative influence on young people due to the heavy partying and controversial outfits
  • popular artists: Motley crue, Quiet Riot, Def Leppard

How did New Wave become Popular?

Live Aid Concert

  • Before the concert, a charity single called "do they know it's Christmas was recorded by numerous hit artist at the time such as Duran Duran, U2, and Culture Club
  • Do they know it's Christmas was a No 1 hit in USA and the UK, raising a total of $44 million
  • The Live Aid concert featured 75 acts including Elton John, Madonna, The Who, Bob Dylan, U2
  • Crowd of 70,000 people at Wembley Stadium in London and 100,000 viewers at Philadelphia's JFK stadium.
  • Thirteen satellites beamed a live television broadcast of the event to more than one billion viewers in 110 countries

80s Recessions impact on the Punk Movement

Early Influences and rise of Glam/Hair metal

  • Originally, new wave was a term used to call punk music that emerged from the 70s
  • The public had a stigma that these punk bands were bad influences as they were violent and unruly.Thus, they were unmarketable by music companies.
  • At the same time, numerous radio friendly bands such as the police, and Elvis Costello and the Attractions, whose music had the same message and energy emerged, creating a line of artist under the term " New Wave"
  • eventually became tied to pop music bc the MVs were promoted on MTV which also lead to popularity

  • during the late 70s and 80s, recessions began to occur in the UK and USA.
  • Numerous punk bands were angry with the government for their lack of actions towards lower class families to help them out of economic deprivation.
  • thus heavily influenced the rebellious sound of punk bands in the late 1970s and 1980s (bands such as Ramones, Sex Pistols, The Clash)
  • Frustrated and rebellious youth followed the punk movement and agreed with their viewpoints, leading to the rise in popularity for this genre and it's culture

  • Influenced by glam rock from the 1970s
  • Hair metal bands were popularized on the Sunset Strip in Los Angeles beginning in the early '80s.
  • Sunset Strip was a popular street for night life and clubbing in the 1980s
  • Bands such as the New York Dolls, Ozzy Osbourne, Queen, Sweet and Van Halen are Direct influences of Hair metal die to their trashy glam aesthetics and attitude driven protopunk

A Brief Timeline of significant music events

1984 Ethiopian famine and Live Aid Concert

1986: Cleveland, Ohio is chosen to be the site for the Rock and Roll Hall of Fame

1982:

-Michael Jackson releases Thriller

-first commercial CD was released in Japan, in October 1982

1984:

Charity single“do they know it’s Christmas” is recorded by a group of 40 rock/pop artists to relieve a famine in Ethiopia

1980: John Lennon gets shot and Dies outside the Beatles apartment

1988:

- CDS outsell Vinyls for the first time in history

-Mick Jagger takes off his first tour as a solo artist

  • Beginning in 1984, Ethiopia experienced a famine that killed nearly 1 million people
  • this was because the country relied on agriculture/farming to feed its people, and for three consecutive years, the country experienced a major drought
  • During the time of the famine, the Ethiopian country was also fighting a civil war, distracting the government from this issue.
  • In 1985, the UK and USA held a concert to raise money for the famine in Ethiopia

MUSIC IN THE 80S

1989: Nirvana released their debut album bleach

1981: MTV launched with its first MV “Video killed the radio star”

1983:

-Hair metal becomes most popular metal style due to release of albums by Motley crue, Quiet Riot, and Def Leppard

-CD is introduced by Sony, Philips, and Polygram

1987:

-outbreak of technology in music

-Whitney houston's second album “Whitney” was the first album from a female artist to debut at number one

-Madonna held AIDS benefit concert on July 13

1985: concerts in London and Philadelphia were held to relieve starving children in Ethiopia (Live aid)

BY: ANGELA Z

MUSIC ISP

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