Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
How social media Change the Language on ONLINE advertisements
66
“How is the language changed on Social media
: A study case of O N L I N E advertisements.”
By Chindanai Lasopa
๊หUsing English word
Intended misspelt words
Wrong Spelling
Slang
Conclusion
- Using slang and using language according to spoken language, the majority is happened because of to make the owner and the customers closer (Reduce the power distance between the owner and the customers) and that also makes easier for customer’s buying and asking for any products.
- Wrong spelling, there were 3 factors for this changing. First, the hurry of owner in typing advertisement. So that made the mistakes. Second, the ignorance of the owner. And the last is the laziness of typing.
- Using intended misspelt word. They were happened by the owner needs to emphasize that word and they are also low-context in communication.
Using language according to spoken language
EXAMPLES
ฆSummary
Methods
• Searching the online advertisements from social media.
• 40 beauty products advertisements were chosen.
• The chosen advertisement comes from suggested page and appeared from Facebook and also from Instagram.
• Categorize to "Wrong spelling" (Checked by using the royal institute Thai dictionary) , "Using English word", "Using language according to spoken language" , "Using language according to written language", "Intended misspelt word" and also "Slang"
• Every "Wrong spelling", "Using English word", "Using language according to spoken language" , "Using language according to written language", "Intended misspelt word" and also "Slang" were collected.
• The customer supposed name will not be collected.
Why
the o n l i n e ads were chosen?
The statistic about how much does people uses Social Media and the trends of using social media.
ref : http://contentmarketinggeek.com/top-3-digital-marketing-trends-for-2013/
http://adamvincenzini.com/2013/07/10-useful-social-media-and-content-marketing-infographics-from-2013.html