McDonalds Universalization

What countries has McDonalds spread to?

The Ray Kroc Story

Rotterdam, Netherlands. The fanciest McDonald's location.

As of September 2012, there was 63 countries actually listed for having McDonald's restaurants. But, as of June 2016, there was 116 countries, without a specific list.

> 14,344 locations throughout the US

>>21,914 locations internationally

A few of the locations with the most McDonald's restaurants:

-Japan, Germany, France, UK, Australia, Brazil and Russia.

Richmond, British Columbia. The first McDonald's outside of the USA.

In 1954, Ray Kroc became the exclusive distributor of a milkshake maker called the Multimixer. He discovered that Richard and Maurice McDonald were using eight Multimixers at a time in their restaurant.

Ray Kroc said that he was so impressed at the speed that the customers were being served at so he proposed the idea of opening restaurants with eight Multimixers in each. When the McDonald brothers inquired Kroc about who would open them, Kroc said, “What about me?”

Some McDonald's Facts

- By 1963, one billion hamburgers had been sold.

- In 1968, the Big Mac was introduced.

- In 1990, the first Ronald McDonald house opened at Guy's Hospital in London.

- In 1996, McDonalds open a store in Belarus. Which was it's 100th country.

Puerto Rico. The first McDonald's location outside of North America.

(Renovated Location)

Why does McDonalds have such a big appeal to people outside of the USA?

How does this topic give an example of globalization?

The McDonald's corporation has always had certain ideals in mind when becoming such a popular fast food chain - speed, lower prices, and volume. With these ideals, it was not hard to gain the popularity that they did. Having a fast, easy option was an appealing idea to those in a hurry, or even families that needed a quick dinner plan.

McDonald's is a prime example of Globalization, mainly because it involves all four forces of Globalization - Trade, Transport, Media, and Communication Technology.

Is this an example of Universalization, Hybridization, or both?

When and Where did McDonald's originate?

This is an example of Universalization, as this has spread worldwide but keeps the same basis of McDonald's itself. When is was spread to other countries, it didn't change very drastically. There is some food items added with the different locations, but the general ideals are the same - speed, lower prices, and volume.

Who were the original people involved?

The original McDonald's was in San Bernardino, California. When it was first opened in May of 1940 by the McDonald brothers - Maurice and Richard. It was originally a Bar-B-Que restaurant. Which had a 25 item menu including tamales, peanut butter and jelly sandwiches, ham and baked beans.

The picture above is the renovated McDonald's in San Bernardino.

Richard and Maurice McDonald were the original owners of McDonalds.

> Ray Kroc was the face who started the McDonald's Corporation when he purchased the company from the McDonald brothers for $2.7 million in 1961.

McDonalds Universalization