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In late 2012, we began a process to:

- Enhance our communications attract people of good will.

- Diversify our sources of new sponsorship.

We entered into an in-depth process including:

- Research and discovery supported by data.

- Learning about perceptions of our brand and our name.

2014

January 2, 2014

Official updated name launch in the U.S.

2012

1991

the foundation relocated

its office to a farmhouse. In 1991, Unbound converted an

abandoned warehouse into the office that remains the

current headquarters.

1982

Depth

reflections

from the

entire CFCA

body.

1981

On November 20, 1981,

Unbound was founded by siblings Bob Hentzen,

Bud Hentzen, Jim Hentzen, Nadine Pearce and their friend

Jerry Tolle. The siblings wanted to start a nonprofit to honor

their late parents. Bob and Jerry were both missionaries who had witnessed firsthand the effects of poverty in developing countries,

so they formed a sponsorship organization based on Catholic social teaching.

Unbound’s first headquarters was in Bob’s basement in Kansas City, Mo.

ref: http://en.wikipedia.org/wiki/Christian_Foundation_for_Children_and_Aging_%28CFCA%29#History

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