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Transcript

ROCKY OUT,

LET LOOSE

Our Adverts

- We produced a series of adverts

for the different types of rocky

Target Market

Where Will The

Advert Go?

- Directly Elderly

- But also others- appeal because it's

funny

- Side of Buses

-Magazines

-Billboards

-If turned into a video form- TV (similar

to specsavers ad but with a twist)

-Original

How the Advert Will

Appeal To The Target

Audience

- For Elders: - Will want to buy because

it is unique and doesn't

categorize all elderly

- For Others: - It is memorable, funny

recognizable

Line of Appeal

-Live young

-Rock out

-Live your life to the full

Codes & Conventions

-Red and yellow

-Simple but bold text

-Defying the sterotpes

- Rocky. Let Loose slogan

-

More About the Slogan

ROCKY BISCUITS

- First it was 'Rocky Out. Let Loose.

- Changed it - too long

- To show elders they can defy the

stereotypes

Amelia and Maya

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