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ROCKY OUT,
LET LOOSE
Our Adverts
- We produced a series of adverts
for the different types of rocky
- But also others- appeal because it's
funny
- Side of Buses
-Magazines
-Billboards
-If turned into a video form- TV (similar
to specsavers ad but with a twist)
-Original
How the Advert Will
Appeal To The Target
Audience
- For Elders: - Will want to buy because
it is unique and doesn't
categorize all elderly
- For Others: - It is memorable, funny
recognizable
Line of Appeal
-Live young
-
- First it was 'Rocky Out. Let Loose.
- Changed it - too long
- To show elders they can defy the
stereotypes