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The reason why Starbucks joined with NAACP was to advance their companies and the main goal for NAACP was for their social and economic justice.
PepsiCo and Starbucks work together to help
produce the most popular Starbucks coffee
based product, the frappuccino. This help these two companies because many people were able to buy this drink causing Starbucks to gain profit and PepsiCo to produce more making profit off of Starbucks.
Starbucks is a company that was first based in Seattle, Washington and sells coffee products. Such as coffee, cappuccinos, frappuccinos, lattes etc. It is the largest coffee house in the world.
Starbucks uses strategic alliances to improve their business. In doing so they are able to sell more products helping them make a better profit.
Kraft foods help Starbucks package their products so that they can be sold in grocery stores. In doing this Starbucks sells more product gaining them better profit and allows Kraft foods to gain a better profit because they have to produce more of Starbucks products as the customers buy more.
Lets United Airlines provide the name brand coffee in a cup with the Starbucks logo on their planes for their passengers. This lets the people on bored know how fantastic the product of Starbucks is causing them to go to Starbucks vs. somewhere else. And allows the airline to make money when passengers buy a cup of coffee.
Starbucks joined Barnes and Noble and put coffee shops with in their stores.
Both companies make profit because people come in for a book or to read and wind up buying coffee and those who come in for a coffee would end up looking around and buy a book. People also spread the word of how wonderful Starbucks is and how Barnes a Noble carries a verity of books causing more people to come and spend money making both companies gain profit.