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Overview

1. Introduce porter's value chain analysis

2. LEGO's Core competencies

3. Orientation

4.Cost analysis

Value Chain Analysis

Cost analysis

LEGO's strength and weakness

Core compentencies

1. Innovative products

2. In-hause productions

3. High availability

4. Brand

Porter's Value Chain Analysis

- Value Chain Analysis

By: Matas Domarkas, Dayana Sofronova, Kristaps Otrups , Jeppe Møller & Joachim Fredholm

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