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Subliminal Religion

Consumerism

  • Ritual & Repetition
  • Hyper-saturation
  • Subliminal
  • Tradition

The New Temples

  • Malls 1950's
  • Effervescence
  • Sacred / Profane
  • Mass Production
  • Brands
  • Community
  • Structure

Ritual

  • Service for Reward
  • Practices
  • Faith
  • Symbols

Religious Values

Non-materialism

Values

1700 years

Transience

Competition?

Implementation

New Values

  • Mass Media
  • Advertisement
  • Transmission
  • Traditional

Continual Acquisition

Quantifiability

Egalitarianism

Individualism

Democracy

Diversity

Clifford Geertz

(1) a system of symbols

(2) which acts to establish powerful, pervasive and long-lasting

moods and motivations in men

(3) by formulating conceptions of a general order of existence and

(4) clothing these conceptions with such an aura of factuality that

(5) the moods and motivations seem uniquely realistic

Resurgence

Frederick Ferré

One's way of valuing most

comprehensively and intensively.

  • Post WWII
  • Modern Consumerism
  • Technology

Definitions

Consumerism

History

“a social and economic order that encourages the purchase of goods and services in ever-greater amounts.”

Industrial Revolution

Émile Durkheim

  • 2nd IR
  • Urbanization
  • Industrialization
  • Economic Shift
  • Department Stores
  • Paris
  • Women

A religion is a unified system of beliefs and practices relative to sacred things, i.e., things set apart and forbidden--beliefs and practices which unite in one single community.

Jingles

Collective

Effervescence

Violence

Sporting event Carnival

Rave

Riot

Different Violence

Religion

Religion. IS . . .

Religion IS

Criteria of

Definitions

Community

Structure

Symbols

Ritual

Value

Features

Consumerism

Alternate Criteria

Features

of

Fulfills Needs

Instigation

Effervescence

Violence

Rewards

Faith

Religion

Goals

Work -> Reward

Jacob Wilson

Consumerism

A Modern Religion

Traditionally

Later

Consumerism

Now

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