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1. It occurs in trivial problem - they can decide right away on what to do during emergencies for survival
- Concentration
2. Deep thinker & Over thinker
3. Preceding survey by '대학 일 20대 연구소'
4. Compared these two survey...
- protection, attention, responsibility
- Hamlet syndrome
- 2015 Trend Korea - 'confusion with choosing
- Oliver Jeges
: born in 1980s, spend school days in 1990s,
prefer computer and smartphone than TV, repeat saying 'maybe'
- Adrienne Miller & Andrew Goldbatt
: 'The Hamlet Syndrome: overthinkers who underachieve'
- Urban Dictionary
: the problem of individuals to be unsuccessful
3) Correct answer society
- Accomplish many things in a particular time
- Stress, hesitation
- 'Outchoicing' - leave their decision out of thier mind
2) Over-government of parents
- Pay too much attention
- Social property
- Can't decide autonomically
1) TOO MUCH alternatives
- What will you eat?
A) "I will eat the same with you."
- "Me too."
- 'Data smog'
- Famous soliloquy of Hamlet
- Financial, physical problems
- Decision - making disorder
- Qual der wahl
- Rely on other people's commentaries
- Decide quickly vs contentment
5) Generation Maybe
- campaign expression of American company
4) Follow-bestseller type of consumption
- less chance to decide
- It seems it can be a help to hamlets,
but it's not actually
2015. 9. 4 ~ 2015. 9. 6
Question1
Question 5
Question 6
Question 2
1. Marketing strategies
- curation system
- BMW's product geniuses
- limited edition
Question 7
Question 3
Question 4
1) Narrow range of choices ( + practicing)
2) Reduce your stress
- Opportunity cost
- Aristotle - On the Heaven
- Choosing nothing is unhappier than worst choice