SAF - Marketing Plan

What is Marketing?

Sales Strategy

Target Market

Market Research

Customer Support

SWOT Analyses

Distribution

Public Relations

Product Pricing

"Marketing is the whole company seen from the point of view of the customer"

Peter Drucker

What is Branding?

You!

Do you have a plan?

SEO

Membership

Blog

Benefits of business blogging for SEO

-Create new optimized content

-Linking from blog posts to optimized web site content

-Increase crawl rate/frequency

-Attract external links

-Community building for content/links promotion

-Rich content: Video, Photo and Audio

Facebook

• Events
• Polls
• Pictures

What is Digital Marketing?

My answer is simple and clear: Digital Marketing is a new and essential marketing tool for today's businesses. It is not about the hard sell, it is about engaging with your customers, understanding their needs and building relationships with them.

Social Media

Twitter

Digital marketing mix:

Delivering effective communication across online search,

social media, SEO, Blogging, email marketing, RSS feed,

multimedia contents, interactivity, etc

E-bulletins

Mobile Apps

SAF - Marketing Plan

Delivered by Tania Jackson

February 2013

Red Idea Digital Marketing Agency

www.redidea.co.uk

Twitter: @redidea_

Mob: +44 7988673179

Useful links:

http://onlywire.com/

http://tweetmeme.com

http://www.tweetdeck.com/

http://www.conduit.com/

Flicker

http://www.socialmention.com/

http://www.rescuetime.com/

http://www.mindmeistercom/

StumbleUpon

Owned by eBay, StumbleUpon is an amazing blend of social bookmarking, voting, networking, web surfing, search and blogging. Best of all, StumbleUpon can send major traffic with its userbase of around 3 million users.

Delicious

Why Plan?

1. Situation > Where are we now?

2. Objectives> Where do we want to get to?

3. Strategy> How are we going to get there?

4. Taticts> What's actually going to happen?

5. Action> Where is it going to happen?

6. Control> How will I know it's been achieved?

The management process responsible for identifying , anticipating and satisfying customer requirements profitably'

CIM - Chartered Institute of Marketing

"The fundamental premise of 'marketing' is to understand customer behaviour, segment them by 'needs' and then define value prepositions that would appeal to the most promising segments"

Girish Balachandran, Assoacition Director of Ketchum Pleon

My answer is simple and clear: Digital Marketing

is a new and essential marketing tool for today's businesses. It is not about the hard sell, it is about engaging with your customers, understanding their needs and building relationships with them.

The social news site that changed the Internet, Digg is a high power authority and a listing in Digg for a site, even if it only has a couple of votes, will rank highly on Google and other search engines for certain terms. If your site is shared and voted upon on Digg, and makes the Digg homepage, you’ll get a lot of traffic and attention from other bloggers who read Digg.

Digg

Is it too complex?