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SWOT ANALYSIS OF LINKEDIN
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Strength
Threats
- Fake Profiles and hacking instances
- New upcoming professional networking websites
- New Entrants (Small Business Focus)
- Established Membership Base
- Platform to promote brands
- Ability to share products
- Powerful tool for job recruitment/job searching
Competitors:
better user interactivity
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SWOT ANALYSIS OF LINKEDIN
LinkedIn is a social networking site which is the world’s largest professional network. The site allows members to build “connections” with other people, follow companies, and provides a platform for job searching and recruitment. LinkedIn’s source of revenue comes from the multi-tier membership.
Opportunities
Weakness
Adriana Thompson (Strengths & Weaknesses)
Mourad Awad (Opportunities)
Yingshan Zhu (Threats)
- Integrating Communication (with IM or Skype)
- B2B Startups & Business Advertising
- Video Testimonials
- Referrals
- Time Requirement
- Cost
- Meaningless Connections
Referrences
Albanesius, C. (2014). LinkedIn Sues Hackers Over Thousands of Fake Accounts. [online] PCMag UK. Available at: http://uk.pcmag.com/software/11136/news/linkedin-sues-hackers-over-thousands-of-fake-accou [Accessed 28 Oct. 2014].
"About LinkedIn." LinkedIn. N.p., n.d. Web. 27 Oct. 2014. <http://press.linkedin.com/about>.
Albanesius, C. (2014). LinkedIn Sues Hackers Over Thousands of Fake Accounts. [online] PCMag UK. Available at: http://uk.pcmag.com/software/11136/news/linkedin-sues-hackers-over-thousands-of-fake-accou [Accessed 28 Oct. 2014].
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