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Interview_Presentation_Julie_Oct2014

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Julie Chevrier

on 23 October 2014

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Transcript of Interview_Presentation_Julie_Oct2014

Digital campaign
Skills
Experience
Education
.
Education:
Copywriting
Microsoft Office
HTML
SEM
Public Relations
Additional skills
2009, Paris 12 University, FRANCE
BA English & Media Communications
Work Experience
Aug 2010 - July 2011
Web Communications Assistant
Annual Communications Plan · Web Content Management · Video Editing · Newsletter Execution
Sept 2011 - Mar 2013
Web Communications Manager
Web Content Strategy & Writing · Social Media · Newsletter management · SEO · Public Relations · Corporate events
April 2013 - June 2014
Web Marketing Specialist
Website Redesign & Launch · Digital Marketing Strategy · Social Media · Email Marketing · SEO · SEM.
SEO
Google
Analytics
Hi, I'm Julie
How would I fit in this role?
MA Advertising & Marketing Communications
2010, Bournemouth University, UK
Portfolio
My experience developing a major Digital Marketing campaign
CMS
SOCIAL

Email Service Providers
Digital Marketing Specialist
Energy
Design and advertising
Consumer products
Career goal
Web project management
Social media
Email marketing
Website content management
Context
B2C eCommerce website suffered from poor sales revenue
High bounce rate
Poor lead generation

Team player
Room for improvement
Invest in a full digital marketing platform to deliver more accurate KPI (HootSuite, Hubspot ...)

Utilize a project management tool (Basecamp, Genius Project...)
4 years of experience in various industries:
Seeking a Digital Marketing Manager position where I will be able to share my expertise in:
Web project management
Content strategy development for a wide spectrum of digital channels
Company designs journals, boxed notes, greeting cards, canvas...
Multi-tasker
Work cross-functionally
Quick learner
Very committed
Marketing automation
Web Weaknesses

eCommerce website missing call-to-actions and important functionalities
Poorly ranked
Social media inactivity
No promotion strategy
Web Strengths

User friendly eCommerce website
Social media channels in place
Good reputation
Digital marketing campaign divided in 2 parts
Website optimization
New eCommerce functionalities
More call-to-actions
Homepage Layout changes
Responsive design
Massive product upload
Digital marketing actions
Optimized social media plan
Stronger email marketing strategy
Monthly/seasonal promotions
Blogging activity
Online contests
SEO
Objective:
Reduce bounce rate, optimize shopping experience
Objective:
Drive more traffic, further engage with customers, quality lead generation
Healthcare industry
30% increase of B2C online sales after 10 months
30% increase
in B2C online sales after 10 months
25%
customer database
increase
Strengthened
social media engagement and conversion
Reduced bounce rate
Key for success
Designed a complete action plan
Kept track of all ETAs
Anticipated delays, changes of direction
Strategized on a bi-weekly basis with the IT teams
Clearly communicated projects status
Worked closely with designers to brainstorm ideas
Found the right resources to perform usability tests
Specialties
Stationery · Wall Decor · Gift
Challenges
Learning objectives
Profile
Full transcript