ME

V

A

L

U

E

WHO?

WHY?

Economics

• Spanish Culture
• Network
• Motivation

Entrepreneurial

Customer Relationships

• Introduce Myself
• Spanish Market
• Lines
• Leads
• Q&A

Open Minded

Innovation & Creativity

Spanish Language

Sales

Marketing

INTRO

Past

Future

Present

Crisis 2008 - 2013

• Closure 50k factories (20%)
• Banking bailout up to 300€bn

Recovery 2014 - present

• Successive years of growth 3% p/a
• 2016 Interim Govt. - No new projects

Moderate growth

• Rise in interest rates & External factors
• Protective trade / migration measures
• Global Inflation
• Rates increase -> Higher debt
• Structural Unemployment (LT)
• Brexit - Lead to deepening of Single market
• Movement of people, goods & capital

Catalonia's Uncertainty

• Economy weathered storm
• Company migration from Catalonia

Finance very accessible to companies

Main Industries

• Machine tools
• Pharmaceuticals
• Metals
• Chemicals

Strong recovery in industry +4%

• Industry 79% & Construction 42% Employment pre-crisis level

• Shipbuilding
• Auto
• Medical equipment
• Textiles

• Food & beverages
• Clay and refractory Products
• Tourism
• Agriculture

MARKET

INDUSTRIAL & COMMERCIAL

LED LIGHTING

BESPOKE ELECTRICAL ENGINEERING

HAZARDOUS AREA SOLUTIONS

Transport

• 6/12 top transport developers

Market Snapshot

• LED >60% of Spanish Market
• Domestic LED Market >200€m
• Double digit growth >20%
• Phasing out of halogen bulbs 2018
• 200 companies producing lamps and luminaries
• Focus on LED luminaries (Margin)
• Market Saturation

Rail

• ADIF - State owned construction & management of rail infrastructure
• Bilbao - Upgrade control centre
• Thales (France)
• Murcia - Extension of highspeed rail
• Galicia - northwest corridor

Spanish Engineering

• Leading global market

Strategy

Additional INFO

Osram

Renewable Energy

• 7.9€ bn investment
• ACS, Alfanar, X-Elio, Endesa Gas Natural Fenosa

Zytech - Turnkey Renting BM

• US, Canada & Mexico
• Monthly payment for product, installation & maintanance

• Spanish market price sensitive
• Very difficult to compete with Far Eastern importers (BUT trust issues)
• Niche -> eg Smart System / LiFi
• Focus on cost savings CSR project
• Joint venture with financial intermediary
• 7-10 year & cost saving pays for initial investment

In General

• Production in Far East under own brand
• Constant evolution & improved efficiency / price of LED

LINES

Energy company focused on renewables

• Vanesa - PM
• East Anglia One
• Understand her needs & create Directory of Barrier Products & Services

Hotel & Care home purchaser Europe

• Alvaro - Purchasing Manager
• Unknown quantity of lights consumed per year
• Input product range into system
• Bravo procurement bidding
• Philips is a provider

Architect studio

• Maria - Owner
• Projects
• Phase 1 & Phase 2 in Alicante

LEADS

Q&A

THANK YOU FOR YOUR TIME