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The 10 Most Powerful Words in Advertising
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Transcript
1 : YOU
Still number one ...
2 : RESULTS
Results is a word that also means success
3 : HEALTH
Especially powerful when it applies to a product
4 : GUARANTEE
This word is a safety net
5 : DISCOVER
Discover is a promise of something more to come
And the missing words? FREE and SEX
- When was the last time you saw FREE and it really meant FREE
- In advertising it's far better to use sex appeal, and sexual imagery, than the actual word
6 : LOVE
Love is a strong word
The 10 Most Powerful Words in Advertising
7 : Proven
For example, a famous cat food brand often used " 8 out of 10 cat owners who expressed a preference said their cats preferred it." Wow, 8 out of 10. Must be good, it's proven. I'll try it.
8 : SAFETY
People : " Is it safe ? "
9 : SAVE
by Pavel Nikolov
Hands up if you don't want to save time or money
10 : NEW
We all want new, even if it's not really all that new in reality
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