Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
The Structure and Ecology of Arts and Culture in India, with a Particular Emphasis on the Performing Arts
Conclusion
Overview
Overview
Definitions
Ministry of Culture
Cultural Road Map
Comparison to the U.K.
Western Cultural Pollution
Funding Opportunities
PEST analysis
Conclusion
Definitions
Commonly used terms and what they mean
Cultural Heritage
Cultural Heritage
‘Cultural heritage is not only limited to material objects that we can see and touch. It also consists of immaterial elements: traditions, oral history, performing arts, social practices etc. transmitted from generation to generation within a community.’
- Elena Franchi, Khan Acadamy
‘Cultural heritage is the fabric of our lives and societies... it is not only made up of literature, art and objects but also by the crafts we learn, the stories we tell, the food we eat and the films we watch. Cultural heritage brings communities together and builds shared understandings of the places we live in. The digital world too, is transforming the way we access heritage.’
- European Commission
Tangible vs. Intangible Culture
‘Tangible heritage includes buildings and historic places, monuments, artifacts, etc., which are considered worthy of preservation for the future’
‘Intangible cultural heritage: oral traditions, performing arts, rituals’
UNESCO
Performing Arts
Performing Arts
Ministry of Culture Homepage
Ministry of
Culture
‘The Mandate of the Ministry of Culture revolves around the functions like preservation and conservation of Ancient Cultural Heritage and promotion of Art and Culture both tangible and intangible in the Country’
National Mission of Cultural Mapping
and Road Map (2017)
‘A systematic process to identify and collect, record, analyze, and synthesize information in order to describe the local cultural assets and resources ‘
To envision and address the necessity of preserving the threads of rich Indian Art and Cultural Heritage.
To convert vast and widespread cultural canvas of India into an objective Cultural Mapping.
To design a mechanism to fulfill the aspirations of the whole artist community of the nation.
To preserve the rich cultural heritage of this country for future generations.
Large human resources and artists
Growing aptitude of the young to adapt
Lots of cultural forms and skills
Excellent employment opportunities
No coordinated efforts between artists.
Lack of easily available database.
Questionable quality of teaching.
Lack of teachers to transfer knowledge.
Growing cultural divide.
Other countries may attract the Indian youth away.
Insufficient resources at village level.
Lack of formal cultural infrastructure means that the nation might lose its arts skills.
Hundreds of years of history.
Possibility of public private partnership (PPP).
Possibility to grow GDP and increase influence through Indian Diaspora.
Performing arts has a large appreciation in the country and therefore ‘needs to be protected from invasion from western arts’.
‘Needs to be protected from invasion from western arts’
- SWOT Analysis
"We will cleanse every area of public discourse that has been westernised and where Indian culture and civilisation need to be restored — be it the history we read, our cultural heritage or our institutes that have been polluted over years.'
- Dr. Mahesh Sharma
U.K.
Preserve the institutions but constantly develop them.
Integration of new and old practices.
Maintain archives for historical research purposes.
India
Preserve existing culture as it is.
Historical accuracy.
No further developments to existing practices.
India
Ministry of Culture
National School of Drama
Sangeet Natak Akademi
Indian Council for Cultural Relations (ICCR)
India Theatre Forum
U.K.
Department of Digital, Culture, Media & Sport
Arts Council England
Creative Scotland
Arts Council of Wales
Arts Council of Northern Ireland
Funding Opportunities
The largest funding body.
Does not spend it's allocated budget each year - this is due to refusing to change its programming.
Runs several grants and schemes.
‘In the field of intangible heritage, the Ministry extends financial support to [those]...engaged in performing, visual, and literary arts.'
Schemes:
Scheme of Building Grants, Including Studio Theatres
Performing Arts Grant Scheme
Scheme for Promoting International Cultural Relations
The arts is low on the priority list for most Corporate Social Responsibility portfolios.
The government set up the National Culture Fund for corporations and public sector companies to put money into.
The government then distributes the funds as it sees fit.
Sponsorship relies on involvement from celebrities or popular artists, because of this rural areas are often overlooked as a result.
PEST Analysis
Bharatiya Janata Party is a Hindu Nationalist party that has conservative values.
The 2017 elections saw their largest majority yet, which suggests a trend towards conservatism in the future.
Move away from a secular India to a more conservative one.
Potential threat to artistic expression.
Traditionalism could alienate the youth.
Potential for religion to influence future cultural policies - The Taj Mahal (a Muslim monument) has stopped recieving funding, the money has been reallocated to various Hindu temples in the area instead.
State governments ultimately have the final say on spending in their region - 'Bihar and Kerela have more progressive attitudes in the recent years'
- Dr. Caroline Lillelund
Graphs show a positive outlook for the future of the industry.
Has only just become an important factor to the economy.
Some funding is available but not easy to access.
The bureaucracy of Ministry of Culture could threaten this growth.
According to EY, the growth is due to international demand - with the conservative political agenda this might be threatened in the future.
Lack of funding opportunities for small start-ups.
Tax incentives could be used to encourage greater Corporate interest.
Trend towards conservatism might influence the kind of art created.
'The performing arts field is divided by language, class, caste, ideology'
- EY Report
Urban-rural divide.
Economic inequality affects exposure to the arts.
Use of English and/or Hindi can be alienating to those that speak regional languages.
Continues to be seen as an elitist institution only accessible to the urban middle-class.
Cultural Road Map aims to connect rural and urban artists together.
National School of Drama's Extension Program to reach rural areas in their regional language.
Increase in devised performance by practitioners could lead to wider interest and higher audience numbers.
Infrastructure built in various cities - rehearsal rooms, theatres, auditoriums etc.
Rise of audio-visual projections in productions.
App to connect all the artists in India together.
Some use of social media to reach the public; nationally and internationally.
The quality and suitability of infrastructure built is questionable - renders it a waste of resources and makes it fundamentally useless.
Rise in site-specific productions.
App could help people to collobarate and connect with each other, leading to new ways of artistic expression.
App could also potentially have international connections.
Lots of opportunities in India due to the rich cultural landscape.
Internal threats due to the conservative outlook of the Ministry of Culture.
Globalisation needs to be seen positively.
The way society sees the performing arts needs to change as well.
- Elitist
- Low-priority
Economic prosperity is a real possibilty as long as the importance of employment and development of skills is realised.