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Building and Maintaining Your Social Media Presence
Building and Maintaining
Your Social Media Presence
For more information on me, visit:
www.brynturner.com
Why develop an online identity?
- Communication landscape is changing
- 46% of all online adults use social media to connect with their friends, 18% of parents communicate with their children via social media
- Fewer person-to-person interactions
- Need to reach younger generation of taxpayers
- Helps determine what users think, read, and listen to, in addititon to what they know, like and where they live, travel, vote, shop, worship, etc.
Bottom line, if you're not online....
YOU DON'T EXIST!!
Google+
YouTube
Est. monthly users: 200,000,000
Brand Partners: 10,000
More video is uploaded to YouTube in 60 days than the 3 major US networks in 60 years.
Google.com searches per day: 170 million
Net worth of founder, Larry Page (38): $16.7 billion.
Google+ cost $585 billion to produce.
When Google+ first began, Facebook Founder Mark Zuckerburg had the most connections of any user.
Lingo to know: Stream
Circles
Hangouts
Est. monthly users: 135 million in
200 countries
In 2010, executives from every Fortune 500 company could be found on LinkedIn.
68% of users are over the age of 35.
Lingo to know:
Recommendations
Groups
Company Pages
Questions to ask
YouTube 101:
Kiddos and kitties are almost always superstars.
Will it last?
Who is sharing:
- What
- Where
- Why
- How
- With whom
Harry and Charlie received 394,705,689 views
67% of users are 'LinkedIn' regularly
Est. monthly users: 550 million
Active users (1x month users): 100 million
Hyperactive users (at least 1x day): 50 million
Age of average users: 30-49 years old
Total funding to date: $1.6 billion
Lingo to know: Tweet
Hashtag
Trending
How 'Tweet' is your score?
Sometimes, technology can be confusing...
Key points to take with you
- Social media isn't going anywhere.
- Always take the time to listen and learn.
- BE social, don't just act social.
- People are more important that technology.
Est. monthly users: over 901 million
(More than 10% of the world's pop.)
Net worth of founder, Mark Zuckerburg (27):
$17.5 Billion...yes, billion! The Harvard dropout is America's 14th-richest man.
The average FB user has 130 friends.
58% of all online adults visit FB at least 1x month, and spend approximately 20 minutes on the site each time they visit.
Lingo to Know: Limited Profile List
Tags
Impressions
Pages/Insights
Step 2:
Track your progress with
Insights
Step 1: Create a Fan Page for your business on Facebook.
Visit this URL: http://www.facebook.com/pages/create.php
Understanding the
Big 5 Social Media Players
Your company's presence online
1) Facebook
2) Twitter
3) LinkedIn
4) YouTube
5) Google+
Websites that enable you to develop your website online for FREE!! You cannot afford NOT to create a site!
www.wix.com
www.webs.com
www.weebly.com
Your Message
Be informative.
Be consistent.
Be interesting.
Be easy to find.
Think outside the blender!
BRYN TURNER
Secure Sharing
Don't share personal information that you wouldn't share with a stranger in real life.
Do share information which may not directly benefit you or your company.
Don't post just ANY picture on your profile, bio, etc.
Don't share personal information that you wouldn't share with a stranger in real life.
Don’t publicize vacation plans, especially the dates you’ll be traveling
Don't let friends "check in" at your home or take pictures of the oustiude of your home with the house number visible.
Creating a list
1.Log into Facebook
2.Click Account (in the upper-right corner) and thenEdit Friends. The Friends page opens in Facebook.
3.Click Create a List near the top of the page.
4.The Create New List page opens. (See Image. ) Type a name for your new Facebook Friends List in the Enter a Name box.
5. Select all of the Facebook Friends you want to include in the list either by clicking on their profile image shown, or by searching for tthem by name.
7.Click Create List.