Genre

Ed Sheeran

Plain White T's

Hand held

Authentic

Segmented layout

Acoustic

Low contrast

Narrative Driven

Low key lighting

Black and White

Performace based

Hand held

Focus on instrument

D.I.Y

Focus on artist (mouth)

Video based on lyrics, not a theme

Live Performance

Lewis Mokler

Indie

Acoustic/Singer Song Writer

Inclusion

Natural surrounding

Narrative

Low Quality

Rejection

D.I.Y

Instruments

Indie

Different to Mainstream

Stand Out

Artist Idenity

Does Something Different

Genre Representation

Challenge

Authentic

Genuine Performance