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Across our region one in six adults and one in four children lack access to enough safe, nutritious and socially acceptable food for a healthy and productive life.
Twenty-seven percent of Leon County residents live at or below the ASPE Federal Poverty Guidelines for 2020. One-third of the people facing hunger in our community are children.
Overcoming shortages among local food charities by increasing awareness and encouraging donations of money and food.
As school-based food programs conclude with the end of the school year, local food charities are faced with an increased demand for food. Meanwhile, donations begin to decline.
Use the power of an advertising campaign to leverage the impact of 1.3 million media impressions.
An integrated, balanced approach using digital, radio, TV, outdoor advertising along with social media, earned media, and press events.
Press Events
TV & Radio Advertising
Outdoor Advertising
Web & Digital Placement
Guest Appearances
Print & Magazine Advertising
Second Harvest of the Big Bend serves as the region's source for food distribution to a multitude of food charities. It represents the most efficient means of meeting the needs of thousands of people with a 4 to 1 buying power. A $10 donation will yield $40 worth of food.
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Organize events
Promote our website
TallahasseeFoodChallenge.com
Help plan our next steps