UWE

Features

• Social media platform exclusively for musicians and music industry professionals

• Built-in Marketplace offering 360 range of music services

• Peer-to-peer marketplace means no middle-man

• Crowd reviewed services providers to promote trust and transparency

• In app messaging and calling

• AI integrated artist development feature

• Advanced search capabilities

• Secure and fast payments

Music Industry Problems

• 96% of all musicians do not have access to major label deals

• Major labels’ artist development budgets are declining

• Musicians have been subject to a number of high profile scams

• High concentration of music industry talent centered around the world’s capital cities

• Most independent service providers cannot compete with established large companies

Why Cosound is the solution

Cosound offers personalised artist development experience in the palm of your hand

• Service providers are more unlikely to provide a bad job resulting in a bad review

There is access to musicians and service providers from all over the world, wherever the user may be located.

Consumer can search specifically for the creative that suits their project.

The platform allows musicians to easily list their skills as service with ease

Stuart

Music Student

“I really want to nail this final project. I have so many original ideas on how I want this production to sound and I don’t want my project to suffer because I don’t personally know a Djembe player!”

I am a student who needs to complete a World Music composition assignment.

My university has limited world music instruments and few people with skills to play them.

I will use Cosound to connect and collaborate with musicians from around the world to play on my track.

Tommy

Bedroom Producer

“I need to meet like minded musicians. None of the people I know like the same music as me and it’s expensive to get the train into London all the time to be able to meet new people and collaborate with them.”

I am 16 and live in Suffolk, 95 miles outside London.

I produce grime music in my bedroom.

Potential collaborators I am exposed to through friends’ networks online and in the immediate area not interested in the same genre as me.

I want to use Cosound to find like minded producers in my area and sell my production services to others to fund my music career.

Kerry

Singer

“I have a really good idea about what I want my music to sound like. I have worked with a few different producers who people I know have referred me to but they don’t really get what I’m going for and the music never turns out right as a result.”

I am a singer who is looking for a producer to record my music.

I can’t achieve the right ‘sound’ with the producers friends have recommended me and ones I have found using search engines.

I will use Cosound to connect with producers who share my vision, following this, I will also use Cosound to find someone to promote my music.

Stevie

Independent Artist

“I’m grateful for my experience with the record label but that wasn’t me or the music I wanted to create. The older and more experienced I have become, the more independent I want to be. I want to build my own team and be my own boss”

I work as a session musician, a function musician, performance and vocal coach and I write for other artists.

I had a recording contract where I had little control which stifle my creativity and delayed my progression.

I want to be a successful independent artist and earn a living from touring and releasing my original music.

I will use Cosound to access music services whilst ensuring that I retain retain ownership over my music. I will also use Cosound to sell more of my skills to others to help me fund my own career.

Charles

Ex-Music Industry Exec

“My career in the music industry was hectic - I simply couldn’t sustain that lifestyle and raise my family. My kids are growing up now and I recently got that hunger to get stuck in again and develop some new music talent, at my own pace though!”

I am an ex-music industry executive. I left the music industry and took another job which allowed me to raise my family.

I want to get back into the music industry by setting up my own independent label as a side project.

Due to work and family commitments, I can't always attend live shows to scout artists so I will use Cosound to do this more efficiently.

I will also use Cosound to look for interns and professionals to join my record company

Brian

Record Producer

"I spend time making music, not learning how to market myself which means I lose out on work that I'd be the most suitable person for!"

I run a recording studio in central London and specialise in Funk, Soul and R&B.

I often lose out to other recording studios on jobs that would be suitable for me.

I am not good with SEO and marketing so I won’t be ranked highly on search engines.

I will use Cosound to list my services and use their easy optimisation settings to ensure I appear in people’s refined search results. I’ll use the social network to connect with musicians in my genre to collaborate with or sell services to.

Objectives

What do we want?

• To host two events, one in Bristol and one in Cardiff

• To personally connect with our target audience - providing a face to our digital platform

• To educate attendees on Cosound’s overall objectives, ethos and roadmap

• To capture email addresses for our mailing list, Cosound platform sign ups and beta testing

• To capture video/photography content for social media and investor/corporate sponsorship decks

• To assist attendees in making progress with their careers through quality connections

• To record quotes and feedback on the Cosound platform, the overall concept and objectives etc.

Format

What was going on?

• 7pm - 9:30pm running time
• Free event
• Bar service
• 50+ capacity music venues to host the event
• Guests greeted at the door, asked to sign in with name, email address, company/band and their job/role. They receive a name badge with their role included to make networking easier
• A video on loop with key stats and info on Cosound, including a platform walk-through video
• Cosound team members in branded shirts answering questions about the platform, booking in meetings and platform demos with attendees.
• Guests networking with each other, mix and mingle format. Attendees are welcome to drop in and out as they please.
• Email sent to all attendees to thank them for attending and asking them to complete a questionnaire on the event

Attendance

Who came along?

121

people

attended

82% Turnout

148

people

confirmed

Thought the night was great!!

Feedback

What did everyone think?

"Had a really good time. Everyone was engaged and there were plenty of interesting conversations happening. I think most people walked away with a contact or two they didn't have before, so that's awesome."

Drinks discount! Most of us need it to socialise

"Speed dating style perhaps? So that everyone gets to talk to everyone even if it's only for a short amount of time."

"Perhaps more visual materials...as well as it would be useful if there was a specific person who leads the whole evening and who'd encourage people to have conversations, ask questions and encourage a general group dialogue too (For example, a couple of microphones on the stage that people can use to ask questions etc.) These are only suggestions. It was a very well organised and useful event."

Brief

BUDGET

£5000

• Drink on arrival for guests (alcoholic/non option)

• Photo opportunity area

• Live Music - but we want guests to be able to network throughout evening

• Gift bag for each guest - what will go inside this? Brand partners?

• Staff (bar and waiting staff, sound and light staff)

• Venue

• Local accommodation options and transport for VIP guests

• Food option for evening

Financial Plan

Including:

• Lighting
• Sound
• Live Performers
• Promotion
• Print collateral

Corporate Partners