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-Also called Ad hominem
-A latin phrase which means “against the man”.
-A fallacy that discredits a person in order to forward an argument
-This is an attack on the character of a person rather than his or her opinions or arguments
"Bill claims that Jane would be a good treasurer. However I find Bill's behavior offensive, so I'm not going to vote for Jill."
Bill: "I don't think it is a good idea to cut social programs."
Jill: "Why not?"
Bill: "Well, many people do not get a fair start in life and hence need some help. After all, some people have wealthy parents and have it fairly easy. Others are born into poverty and..."
Jill: "You just say that stuff because you have a soft heart and an equally soft head."
Bill: "I don't think it is a good idea to cut social programs."
Jill: "Why not?"
Bill: "Well, many people do not get a fair start in life and hence need some help. After all, some people have wealthy parents and have it fairly easy. Others are born into poverty and..."
Jill: "You just say that stuff because you have a soft heart and an equally soft head."