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Social Brands: Empowering employees for real-time response
#tweetfromtheseat
89% of Americans are withing 3.8mi of an H&R Block Office
"The Industrial Era was about building things, the Social Era is about connecting things, people, and ideas."
It's not easy to be first...or to be a trailblazer.
Sometimes it is hard to chew bubble gum and kick ass at the same time
“Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.” - Martin Luther King,Jr.
"Sometimes even to live is an act of courage." - Seneca
On Our Way...
Increased Client Retention
Building Social Foundation
David Armano, Edelman 2010. Repurposed with permission by H&R Block
H&R Block Social Response Process
Cost Avoidance
Software Units Sold
Online Returns
HRB Hub & Spoke
Brands are using SoLoMo Successfully
Client Resolution
A Pain in The Ass!*
H&R Block's Mobile Journey
Retail Office Appt's
Online and Offline
What About H&R Block
Apple's highest rated financial app in February 2010
Deputizing 100,000...creating social advocates
What About Mobile?
H&R Block
Our History
Local Social Magic
Maturing into Social Business
Rich, Deep & 54 Years Old
The Journey to Social
Engagement in Social 50X Greater
w/Local Presence
And You Are??
+400X Budget Increase
Enterprise Commitment
@sdgully
@zenaweist
Going Local
Fell into my Kick-ass plot to get him to KC and H&R Block
And...used to compete with Scott when he was at TurboTax...
They used to kick her ass!
expi.co/0KJx
Consumers Social Mind
Holy Crap!
*But really worth it in the end!