Raed

ABOUT US ...

THE TEAM

Emilie Calzamiglia

September 2019

• What do the company cares about most ?

Self-identity

Made in France

Premium

Quality

Price

Just price

Responsible

Positioning

Transparency

CURRENT MARKET

• 67% of consumers.

• 500,000 retirees.

• 1.2 million households.

• 51% of products purchased on the web are in the clothing sector.

E-COMMERCE

Brick and Mortar

2.6% 4.2%

Online sales

• 70% of the Top 25 e-commerce websites integrated the Marketplace model .

Made in france

• Nearly 3 out of 4 French people are willing to pay more for a product manufactured in France.

Numerous sizes available

Quality products

Insufficient notoriety

Made in France

Innovative company

High costs

CSR

Small core target

Small quantities productions

Little diversity in the products

Fair price

Fast shipping

Interaction with customers

ECO friendly

w

s

"Made in France" label

O

T

Textile industry almost saturated

Competitors

International expansion

French touch

Field is not innovative

Consumer demands

Only 13% of clothes bought by the French are made in France

SUGGESTIONS...

• Our purpose

• Integrating culture into production and building customer loyalty.
• Personalization.
• "Enhancing " the "made in France" label.
• Start with the national market.

• Phone App AR

• Gamification
• Internationalization

• Account packages

0

10

20

The little designer

• Video Game

Turkey

Denmark

USA

Mexico

3 Years later...

• Collaboration with the Culinary school

• Collaboration with a restaurant

Canada

• Pop-up Stores

Next destinations ...

• Means of export

USA

• Peugeot e-Partner

• Ecological

Turkey

Denmark

• Product placement

• Influencers

Mimiarr

Jodie la petite frenchie

• Best items :

• Send gifts to youtubers and tiktokers

• Raya ABIRACHED

• Diversity is fashion

• Collaboration

• The Budget

" Rien ne se perd tout se transforme ..."