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It's been aroud for quite some time.
1800
1884
1924
First Major Political broadcast
1930's
1952
1960
1964
1971
Congress passes a law limiting spending on political advertising. It is later repealed and a law requiring broadcasters to provide lowest possible rates to political candidates is enacted.
1980
1996
First campaigns in which the internet is used as a form of "mass advertising".
2006
Paid political advertising on the internet becomes monitored and regulated by the FEC.
2008
2012?
Reagan and Carter spend a combined $58.6 million for political advertising.
Lyndon B. Johnson releases the "Daisy Ad" attacking his his opponent Barry Goldwater.
Anti-Jefferson propaganda is common
First Presidential Television Advertisement
Political Advertising
Franklin Roosevelt conducts "fireside chats" using the radio.
Political advertisements suggest Grover Cleveland fathered an illegitimate child
First televised presidential debate