Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

✳✱*

- launched it’s first phone without an antenna, Nokia 3210 on March 18, 1999.

- With more than 160 million units sold this model is one of the most popular and successful phones in history.

- Had better features like games, alarm, display etc.

- Models like Nokia 3310/3315 marked beginning of growth stage.

- When I-phone and Samsung came in competition, Nokia then launched phones like N95 to compete with them.

Growth

(2001-2007)

- Nokia is a Finland based multinational company which was introduced during the year 1865 by Fredrik Idestam.

- Not many of us know this but Nokia started by producing cables, pulp and rubber.

Introduction

(1992-2000)

Nokia's Product Life Cycle

- In 1992, Nokia launched it’s Digi-handheld GSM phone, Nokia 1011.

- launched very few models due to lesser demand & innovation.

- Sold both GSM & CDMA phones.

- launched 1st model Nokia 2100 with nokia tune.

- 2110 was 1st model capable of sending/receiving SMS.

Decline (2011 till now)

Maturity

(2007-2011)

- When a product’s sales growth will slow down.

Done by:

Arwa alosaimi

Mneera alsoairy

Instructor:

Nafla alhokail

References

https://www.slideshare.net/tasheensheikh/nokia-product-life-cycle

Nokia's Sales

https://sanjnashah96.wordpress.com/2015/07/13/product-life-cycle-nokia/

https://www.wired.com/2012/04/5-reasons-why-nokia-lost-its-handset-sales-lead-and-got-downgraded-to-junk/

http://www.wired.com/

http://disruptiveinnovation.se/?p=131

http://www.newyorker.com/business/currency/where-nokia-went-wrong

Learn more about creating dynamic, engaging presentations with Prezi