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- launched it’s first phone without an antenna, Nokia 3210 on March 18, 1999.
- With more than 160 million units sold this model is one of the most popular and successful phones in history.
- Had better features like games, alarm, display etc.
- Models like Nokia 3310/3315 marked beginning of growth stage.
- When I-phone and Samsung came in competition, Nokia then launched phones like N95 to compete with them.
- Nokia is a Finland based multinational company which was introduced during the year 1865 by Fredrik Idestam.
- Not many of us know this but Nokia started by producing cables, pulp and rubber.
- In 1992, Nokia launched it’s Digi-handheld GSM phone, Nokia 1011.
- launched very few models due to lesser demand & innovation.
- Sold both GSM & CDMA phones.
- launched 1st model Nokia 2100 with nokia tune.
- 2110 was 1st model capable of sending/receiving SMS.
Decline (2011 till now)
- When a product’s sales growth will slow down.
Done by:
Arwa alosaimi
Mneera alsoairy
Instructor:
Nafla alhokail
References
https://www.slideshare.net/tasheensheikh/nokia-product-life-cycle
Nokia's Sales
https://sanjnashah96.wordpress.com/2015/07/13/product-life-cycle-nokia/
https://www.wired.com/2012/04/5-reasons-why-nokia-lost-its-handset-sales-lead-and-got-downgraded-to-junk/
http://www.wired.com/
http://disruptiveinnovation.se/?p=131
http://www.newyorker.com/business/currency/where-nokia-went-wrong