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2021 Communications InCITEs

Nyack Public Schools

Presented by Lisa Mininger Retallack, PRCO

with Bridget Clark, Social Media Consultant, Rockland BOCES

Intro

A Vision for Anti-Racist Communications

Building Bridges for today's students to cross into tomorrow's world with

Equity, Innovation & Optimism

Nyack Public Schools

January 19, 2021 Presentation to the Board of Education, REVISED VERSION

An Extraordinary Opportunity:

... Our school community is a microcosm of the United States; Nyack Public Schools has a vision for racial equity which includes a focus on community engagement.

Accompanied by a Challenge:

... How do we build the trust and relationships necessary for becoming a truly anti-racist, multi-cultural school community ?

Communications InCITE:

... Connect, Integrate, Tell Our Story, Engage

The basic building block of good communication is the feeling that every human being is unique and of value.

- Anonymous

  • Update the BOE & community on District Communications with a specific report on our new Social Media platforms
  • Connect Public Relations & Community Outreach goals to the District Vision for equity, innovation & optimism
  • Present PRCO endeavors that elevate the overarching mission of Nyack Public Schools

PRCO

Strategic Communications InCITE in Action

2015-2020: Connect, Integrate, Tell our story, Engage

  • Community Priorities Survey
  • District Websites
  • District Logo & Vision Statement
  • Let's Talk
  • 7 Core Competencies / Profile of a Graduate
  • Going Green Initiative - Peachjar
  • New Employee Orientation - Nyack History
  • Undoing Racism Milestone Training
  • Community Forums & Film Screenings
  • Nyack Basics Campaign
  • NYS Regents Tour of Schools
  • District Racial Equity Plan
  • Envisioning Equity District-wide Consortium
  • Courageous Conversations
  • Open House for Chamber of Commerce/Realty
  • COVID-19 Response
  • District Social Media Platforms

Timeline

Timeline & Trajectory of District Message

Towards Anti-Racist Communications

  • created PR/Community Outreach role
  • commitment to systemic & strategic change

2015

2016

  • original 13 PISAB Undoing Racism Wkshp
  • Innovation Now Technology Showcase & Community Forum
  • 1st Joyce James Groundwater Analysis
  • Turn the Mirror Inward Opening Day SCD
  • "Reaching Towards Equity" Faculty PD
  • Anti-Racist Results Based Accountability
  • Beyond Measure Film "Re-imagine Education"
  • 2nd Community Outreach Forum
  • Going Green Initiative

2017

2018

2017

2018

2016

  • Nyack Basics Launch
  • building level Undoing Racism facilitation & training
  • 6 new websites
  • Community Priorities Survey results & analysis
  • new District logo
  • MLTS Film Screening
  • Bench by the Road
  • pedagogy shift
  • Profile of a Graduate
  • eChalk platform
  • tech/comm robo-alert system
  • 2nd yr Courageous Conversations
  • NYS Emerg. Response
  • Open House for local realty/businesses
  • District-wide consortium

w/ Joyce James on Racial Equity

  • Envisioning Equity Forum
  • SCD Intro to District Equity Plan
  • new Equity Office/Dir
  • 35% of all staff attended URW

2019

2020

2019

  • Envisioning Equity #2
  • COVID-19 Response
  • Equity Action Plans
  • Nyack RedHawks
  • Launch Social Media

What's Next?

2021

Timeline & Trajectory of Nyack Public Schools

Becoming an Anti-Racist Multi-Cultural School Community

  • Joyce James presents

A Groundwater Analysis

  • Turn the Mirror Inward SCD

  • Reaching Towards Equity building level PD for all staff
  • Superintendent & BOE commitment to examine current practices/programs for systemic change

2016

2015

  • 1st 13 attend PISAB Undoing Racism Wkshp

  • PISAB Common Analysis

  • Community Forum & Innovation Showcase

  • Re-imagine Education

2nd Community Forum

  • Begin to look at anti-racist root-cause analysis

2017

2018

2017

2018

2016

  • Nyack Basics Launch

  • opened Undoing Racism Wkshp training for staff
  • Community Priorities Survey

  • introduction of a new District logo with Core C's
  • District-wide consortium with

Joyce James on Racial Equity

  • Envisioning Equity Community Forum w/new Director of Equity, I&I

  • 5-22-19 lohud: "Nyack schools set a course towards true racial equity"
  • development of the Profile of a Nyack Graduate

  • Pedagogy shift

2019

  • Courageous Conversations in each school building

  • Intro to District Equity Plan &

Equity Director position

  • 35% of all staff attended URW

2019

  • 2nd Envisioning Equity Community Forum

  • 45% of all staff attended URW

  • Building level Equity Plans

8-4 2000 NYTimes: "Racial Gap in Schools Splits a Town Proud of Diversity"

What's Next?

2020

Message

Profile of a Graduate: Changing the Narrative

Critical Thinking

Creativity

Collaboration

Communication

Compassion

Content Mastery

Cultural Awareness

Equity in Action

Reach

A Communications Network with InCITE:

  • Cohesive Communications Plan

  • Daily Courageous Conversations

  • District Vision for Racial Equity

  • Cross-Sector Engagement /Organizing

CONNECT (build relationship)

INTEGRATE (strengthen unified message)

TELL OUR STORY (document our journey)

ENGAGE (embed anti-racist principles, policies, pedagogy and practice)

Action Plan

Valuing Community Engagement as a Pathway to Equity

Relationship Foundation

Learn & Grow Together

Build Trust & Leadership Capacity

Shift Mindset

Tipping Point for Change

Equity: creates a pathway from hope to change

Anti-Racist Communications Objective:

Envisioning an informed and engaged community supported by a network of relationships; built on transparency and integrity; committed to the longevity and sustainability of anti-racist work; in accountability to anti-racist principles.

  • Use language to lift people up - "words matter"
  • Cultivate common anti-racist messaging
  • Nurture strength-based relationships
  • Listen
  • Share our stories
  • Be culturally humble & color brave
  • Reflect; Rethink

Principle of Networking: "build a net that works"

- The People's Institute for Survival & Beyond

2021 & Beyond

Becoming Anti-Racist in Communications

with InCITE:

TELL OUR STORY

-document and share perspective & data with anti-racist lens

INTEGRATE

-provide info and unify messaging with common language & analysis

CONNECT

- build relationships with commitment & collaboration

ENGAGE

-create trust equity with cohesive vision to organize a beloved community

Create a Counter-Narrative with Equity, Innovation, Optimism

#UniquelyNyack

Snapshot of Key Communications Operations

Social Media

Peachjar

Let's Talk

Common

Language

Paperless Flyers

  • 10-20 Launched
  • Data & Update presented

by Bridget Clark

Translation

Equity Boost

  • 491 Spanish
  • 112 Haitian Creole
  • +100 docs in 4 mths
  • BOCES partner

Website

nyackschools.org

#uniquelynyack

Contact Us

Leadership Capacity

  • 1,133 dialogues
  • 758 customers
  • trending topics
  • access via FB
  • 2,602,989 sheets
  • 310 saved trees
  • 9,753 users
  • free service
  • Courageous Conversations
  • PISAB training
  • Office of EII
  • + pages & videos
  • main house for public info
  • language button

Social Media

http://bit.ly/3stdzKC

Next

Communications InCITES Drive Change

Connecting, Unifying, Documenting, Engaging

with an Equity Lens

with Engagement

with Data

with Accountability

Documenting Our Journey:

Systemic Change

Becoming

an Anti-Racist Multi-Cultural Community

Expanding

Our Reach:

with

Social Media

Visualizing Our Change:

Tell Our Story

Envisioning an informed and engaged community supported by a network of relationships; built on transparency and integrity; committed to the longevity and sustainability of anti-racist work; in accountability to anti-racist principles.

Challenge

Some Challenges: Anti-Racist Communications

in Uncharted Waters

  • COVID / Silos
  • We are not a template
  • Trust barriers
  • Working within structural hierarchy
  • At a cross roads of change

“Let us put our minds together to see what we can build for the children”

– Chief Sitting Bull

Beloved Community:

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