IDP

Market Overview

Current Status

Insights

1. Very little work has been done to build organic traffic. (Inbound Marketing)

2. Consumer Buying Behaviour based targeting is a must.

3. Re-Targeting seems lacking

4. Ads content seems to have disconnect with the target audience.

5. Social media has a very low engagement score.

6. Are we hitting all digital marketing objectives (Awareness, Consideration and Conversion) for all major campaigns?

STRATEGY