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They would invest most of their money in clothes and in music, i.e CD's, vinyls, instruments, appearance and culture being an important part of their lives.

The average dress for my audience would be a polo t-shirt (such as a Fred Perry) with a casual, short jacket and straight leg jeans with adidas original trainers or suede boots/shoes.

The typical reader of my magazine would be male and aged 15-18 who are trendies/mods although may be older if they were part of the 1970's mod revival and their life would consist of parties, scooters, clothes, music, alcohol and possibly drugs.

Who would be the audience for your media product?

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