5
ABC Graphics
02/29/2020
The Problem
Sales of ABC Graphics have been declining steadily since 2008
People want designs
Out of date designs
Modern Designs
Causes of Decline
Customers aren't happy with designs
Customers are happy with designs
The Problem
- ABC Graphics lacks modern structure and use of technology
- Lack of modern marketing tactics
- People not fond of designs
- Personnel changes need to be made
The Solution
The Solution
1. Name Change and Re-Branding
2. Implementing Modern Marketing
3. Personnel Changes
4. Design Changes
Name Change And Re-branding
Re-branding
- Develop image as a streamlined modernized company
- Appeal to younger audience
social media businesses
Name Change
- AZ Graphics
- company provides anything A to z
How do you Modernize a company?
Modernization
1. Utilize Modern Marketing Tactics
2. Move operations online and utilize software tools
Quick Books Software
The Market
The Market
ABC Graphics
Market Place Influences
Graphics Design Industry
Market Trends
Market Trends
Old
New
Competitive Analysis
Competitive Analysis
Steps to Run a Competitive Analysis
Website Analysis
WEBSITE ANALYSIS
- Study the websites of you competitors
- websites are the things that establish your online presence so an analysis of your competitors will provide you with how they hold their online presence
- focus on:
- Load times
- navigation
- products
- deals
- how they promote their product
- the process for placing an order
- if they utilize a SEO and how it effects their sales
Social Media Analysis
SOCIAL MEDIA ANALYSIS
- Subscribe to their mailing lists and follow their social medias
- explore how your competitors utilize social media
- using this you can improve your own presence
- focus on:
- Platforms
- Frequency of posts/emails
- How they promote their product in posts/emails
Marketing
E-Commerce
- Establish online presence by creating a website
- The expands the pool for potential customers
- Allow customers to request and pay for designs on the website
- This streamlines the sales process and allows for easy communication with customers
- Create a Google my business listing
- Cost: 5,000 USD
Local
- Draw local customers to the website
- Reach out to local businesses through email marketing
- Provide hour long free consultation for potential customers
- Build long term relationships through quality customer service
Social Media
- Establish Social Media presence
- Expand the consumer pool
- Allows for easy contact with up and coming social media based businesses
- Allows previous customers to spread the word amongst other small businesses
- Post and advertise sold designs and the customer review
- Allows potential customers to preview the product
- Creates a positive presence and image
Getting Ahead
- Display modernized flat design
- Appeals to younger companies which greatly shifts and expands the demographic
- Have convenient e commerce payment options such as PayPal
- To avoid credit card fees implement transaction fees
- Strive to create long term deals with existing customers and larger companies
Business Model
Business
Model
Personnel
CEO
Role: Lead all company operations, make executive decisions, and create designs
Personnel
Salesman
Role: Manage all in person sales, secure long term deals with larger customers
Salary: 50,000 USD
Head of Social Media and Online operations
Role: Manage all social media accounts as well as the website. Secure one time deals with small social media based companies as well a s individuals
Salary: 50,000 USD
Swim Lanes
Printer Logistics
Printer Logistics
- Outsource printing at first
- Evalute the quarterly revenue
- Determine if the sales have increased enough to justify cost
- In the mean time include the cost of printing in product cost
- Advertise "Free printing"
SWOT
Sources
- https://www.capterra.com/sem-compare/seo-software?utm_source=bing&utm_medium=cpc
- https://www.wordstream.com/social-media-marketing
- https://cxl.com/blog/competitive-analysis/
- https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/how-to-maximise-your-business-budget-useful-tips-and-tricks/
- https://quickbooks.intuit.com/